Search engine optimization: Many people talk about it, but few people truly understand what it is and how to do it. In 2018, SEO is arguably more important than ever before, which means that your company needs to do it well – or face the consequences of poor Google rankings and fewer customers.
But how do you do it well?
Step one is to avoid cheap SEO services like the plague. Maybe you’ve gotten a phone call from someone claiming they can get you to the top of Google search in less than a week. Maybe someone reached out to you via email offering to handle all of your SEO needs for a few bucks per year. Maybe they promised to get you into the #1 ranking spot on all of Google.
I can confidently say that these people do not understand SEO at all – and they will waste your money and your time while your business continues to go unseen on Google.
Here are a few reasons these cheap SEO services just aren’t worth it.
#1: The Main Building Blocks Are Missing
A cheap SEO package definitely won’t offer consistent, high quality content. This is incredibly important to Google, but there’s no way someone offering SEO services for pennies is going to spend time writing unique, long-form content multiple times per month that engages and educates your website visitors.
So before you even start, you’re missing one of the foundational pieces of SEO. The process is failing right out of the gate.
#2: Customization Isn’t an Option
Your company is not like any other company on earth. So why are these SEO packages one-size-fits-all? A successful SEO strategy must be tailored to your business, your needs, and your goals. What works for Joe’s Coffee down the street isn’t going to work for your donut shop, and anyone who tries to sell you on a stock SEO package is essentially running a scam.
Don’t let someone tell you that a canned SEO “strategy” is going to work for you. It will not.
At Uptick, we know that one size doesn’t fit all – and we take the time to get to know you and your company before recommending anything. If we don’t understand who you are and what you do, then there’s no way we can develop an effective SEO strategy for your business. That’s the kind of attention you should expect from someone who’s offering you SEO services, but with a cheap package, you’re not going to get it.
#3: Long-Term Strategy? What’s That?
SEO is not an overnight game. It’s not even a one-week game or a one-month game. We’re talking months that turn into years of consistently molding, building, and orchestrating your online presence in such a way that Google trusts you and ultimately rewards all your hard work by putting you in front of the very people who are searching for what you do.
A cheap SEO firm doesn’t care that you get frustrated after six months due to lack of results. Why? Because while you’ve been throwing money out the window and wasting your energy; they’ve been securing more clients. They don’t care that you want to cut ties because they’ve already made money from you – which was the entire goal in the first place.
At Uptick, we do things right by building up Google’s trust in you for the long haul. No quick fixes, no get-to-number-one-overnight schemes. We’re not here to make a quick buck off your business and then move on when you realize you’re not getting anything out of the deal. We’re here to serve you in the best way we can so that over time, you notice a steady increase in your online presence – and it sticks.
Uptick – Your SEO Experts
If you can’t tell, we’re pretty passionate about proper SEO strategies around here. That’s why we’re not willing to offer a one-size-fits-all option for search engine optimization. Why would we? It doesn’t work, and it’s a waste of everyone’s time.
Find out how Uptick can really help you accomplish your business goals by creating a customized strategy from scratch and showing Google that your company is worth a top-of-page rank. Contact us today.