Many marketing and advertising agencies offer pay-per-click (PPC) advertising as one of their many services to help drive people to your business.
While Google Adwords is a great way to increase online visibility, using the platform correctly is an absolute must. Unfortunately, many agencies who offer Google Adwords and other pay-per-click campaigns either buy directly from the source (costing you more money) or they take a haphazard approach to using Google’s platform.
Failing to choose a company who knows exactly what they are doing and is certified by Google to properly manage adwords accounts results in you paying more for clicks and decreases your overall results.
The Solution? Choose a Google Partner Certified Agency
Google Partner Certified Agencies have Adwords Certified Professionals that have passed extensive certification exams, have met strict standards, and have proved their thorough understanding through the management of accounts in the past.
They also have to meet adspend requirements, proving they are active and trusted by their clients.
Below are three reasons why a Google Partner Certified Agency is essential when hiring someone to manage your pay-per-click accounts:
Google Partner Agencies Work With Google
Google Partner Certified Agencies have an advantage by working directly with Google. This is a must when it comes to keeping up with new features and products, which are continually changing.
They also are able to speak with Google concerning the optimization of accounts, valuable insights, and training on new features. Google Reps often reach out to these agencies and schedule meetings concerning their clients’ accounts to help them stay optimized.
In short, working with a Google Partner helps you get better results and gives you peace-of-mind knowing that Google trusts the agency or they would not have certified them (the certification process is rigorous).
Google Partners Are Evaluated Constantly
When an agency becomes a Google Partner, they get Google’s official seal of approval. Therefore, these partners are constantly being evaluated to the highest standards.
Google has set the bar high when it comes to their standards of advertising best practices. These best practices are tactics that these agencies absolutely have to follow in order to continue to be certified with Google.
This strict and constant level of scrutiny helps to assure you that your account is being managed properly, allowing you to get the best return-on-investment (ROI).
Quite simply, if a certified agency doesn’t meet Google’s Standards of best practices, their certification is taken away.Therefore, your account is always being monitored and improved, giving you better results.
Google Partners Know the Platform
These Google Partners have an in-house Adwords Certified Professional who is knowledgeable in all areas of the platform.
These areas range from simple click-through-rate optimization, increasing quality scores, and landing page experiences. Advanced areas can include correct bid adjustment techniques, staying up-to-date on negative keywords, spot-on keyword matching types, whether or not dynamic keyword insertion is warranted, and setting up automated rules to help maintain the account’s full potential.
Technical jargon aside, certified agencies know the platform and can utilize Adwords to help your business get better results for less money by strategically optimizing your ads.
Looking for a Google Partner Agency? Choose Uptick
Uptick Marketing is a certified Google Partner! We monitor yours Adwords account on a daily basis, always making changes to help you get the best results for the least amount of money.
Learn more about how we can help with your online marketing and advertising needs, using the power of the Internet to grow your business. Contact us today for a free consultation!
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