At any given time, you may find yourself asking Google Maps to take you to the nearest CVS or Walmart – but have you ever thought about how Google pulls that information? It seems like magic, but the truth is, Google doesn’t use magic. It uses processes that your business can take advantage of in order to be found.
Google relies on various pieces of information found online to determine if a business exists, where it is, and what it does. The service is called Google My Business, and as a business owner, you have to put in a significant amount of effort in order for Google to find you.
Getting results on Google My Business can be difficult, and many business owners simply don’t have the time in their schedule to make it happen. That’s why many people turn to digital marketing agencies to help them achieve better rankings on search engine result pages.
Recently, Google posted some tips for finding a marketing agency for Google My Business listings. In their article, they discuss five things to consider before you choose your partner. As a marketing agency for Google My Business listings, we can explain exactly how we not only meet, but often exceed, Google’s standards for hiring an agency!
Google urges you to be selective by asking these three questions:
- Have they managed business listings before?
- Have they managed businesses with similar budgets or target audiences?
- What other services can they provide to grow your business?
We feel confident that no matter what line of business you’re in, Uptick has the experience and skills to bring you success. Our services include (but are not limited to) social media management, content creation, Google AdWords pay-per-click, and much more.
At Uptick, we believe that educating our clients encourages success. Whether you know a lot or very little, we make it our mission to explain every process we use. With experts in every field, we can answer even your most difficult questions.
The more experienced your doctor is, the more confident you feel going into surgery. Google My Business, or any other digital marketing service, is no different. Strategies for digital marketing change depending on the type of business; therefore, it’s important to work with a provider who has a wide range of experience under their belt. Uptick has a huge portfolio of companies for whom we have done local SEO, such as small boutiques, industrial companies, service businesses, B2Bs, and more.
Evaluate Your Performance.
Google strongly urges businesses to work with companies who evaluate the performance of your local SEO. The way Uptick shows results is threefold:
- We conduct both a pre- and post-website audit for a comparison.
- We benchmark your pre-Search Engine Results Page (SERP) ranking and post SERP ranking.
- We use Google Analytics to demonstrate your website’s progress in regards to your own specific goals, conversions, and website traffic.
As Google states, transparency is important in this type of business deal. You don’t want to work with a company who is skittish about divulging the details of your website’s analytics, or is hesitant to go the extra mile. You also don’t want a company that holds your listings hostage without giving you full access.
Uptick Marketing doesn’t believe in “bare minimum” work. That’s why we will complete a full audit on your web presence. If you are looking for a marketing agency for Google My Business listings, Uptick is here to help. Contact us to learn more about our services today!