Identifying personas for your business and/or brand is crucial to help you paint a clear picture of your target audience. It’s only then that you will be fully able to […]
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The changes that are likely coming down the pipeline for Google are going to be some of the most significant changes in recent years. As marketing becomes an even more […]
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Whether it be someone’s location, age, specific interests, or favorite sports team, Facebook marketing provides a near ideal audience-building experience for marketers. While this may seem a little creepy at […]
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Facebook has announced the impending launch of its new cryptocurrency, Libra, going into effect in the first half of 2020. We at Uptick have outlined everything you need to know […]
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Every business is a storyteller. As the leader of a business or organization, everything you publish about yourself involves characters, sets a tone, and establishes a problem/solution plot line. And, […]
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If you run a local business with a physical location, local SEO strategy should be starred, highlighted, and underlined on your list of priorities. If you run a local business […]
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Content marketing is such an important part of engaging your target audience while still appealing to the search engine powers that be. Keep reading to learn how to balance your […]
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Here at Uptick, we like to say that Google’s product is trust. You’ll find that most people put a remarkable amount of trust into what they find in Google’s search […]
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Social media and search engine optimization are two of the most important tools for online brand recognition, but the relationship between the two is a source of constant confusion for […]
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Now that we’re almost halfway through the year, we have a solid understanding of what digital marketing trends are here to stay. It can be a lot to keep up […]
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We all want our customers to feel taken care of. We want every interaction between our brand and our people to be a positive one, and creating an ADA-compliant website […]
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Search engine optimization is a loaded term, made up of a plethora of different actions you can take to help your website rank higher in organic search. With all the […]
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Pinterest tends to be viewed a bit differently than its social media counterparts, which leads many businesses to avoid the platform altogether. However, the companies that choose to dismiss Pinterest […]
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