Identifying personas for your business and/or brand is crucial to help you paint a clear picture of your target audience. It’s only then that you will be fully able to […]
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Pinterest tends to be viewed a bit differently than its social media counterparts, which leads many businesses to avoid the platform altogether. However, the companies that choose to dismiss Pinterest […]
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The digital marketing scene is constantly shifting and changing. Read below for five trends in digital marketing that you’ll be glad you implemented in 2019. Smart Speakers and Voice […]
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There’s nothing worse than pouring everything into a blog post that ends up performing poorly and, ultimately, fading into irrelevance. We all want to write meaningful content to share with […]
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Today, more than ever, people want to trust who they’re doing business with—and who they’re doing business with should be a person, not a faceless company. A blog is […]
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A rebrand is oftentimes years in the making, whether we realize it or not. A company, if they’re doing things right, is always growing. Eventually they reach a point where […]
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When users look for information online, they usually begin their journey on Google. In fact, 93 percent of online experiences begin on a search engine, and Google is the most […]
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March 13th was a dark day in the world of social media. For what felt like ages, social media influencers, marketing professionals, and casual social media observers held their collective […]
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In the digital realm, things change quickly and frequently, so it’s no surprise that Facebook is doing a little update of their own. The changes are in their ad reporting, […]
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Life doesn’t always treat people fairly. Mustard is spilled on shirts before big interviews, tires turn up flat right before a big trip, and roller coaster rides leave certain people […]
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Most of us, at one time or another, have seen a marketing funnel or sales funnel. It’s a representation of your company’s marketing/sales process from their point of view, starting […]
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Digital marketing is a field where many people participate with all levels of skill. For example, there are agencies, freelancers, and you can’t forget your genius brother-in-law. Because of this, […]
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Many of the most popular social media platforms today heavily rely on photos and videos as their primary content sources, which makes it crucial that businesses have a firm understanding […]
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