Digital marketing has become the new norm, and many companies will find that their current digital marketing strategy simply isn’t getting the job done. But where does one begin to […]
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Finding the Balance Between Content & SEO
Content used for digital marketing purposes may look just like every other type of writing you come across, but there are challenges that come with it that are not seen […]
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Does My Website Need a Chatbot?
Chatbots have always been a popular tool for websites, but they have reached new heights over the past couple of years. However, many companies still don’t see the need for […]
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Buyer Personas and Your Social Media Strategy
We have discussed buyer personas in the past and how they can effectively allow you to flesh out your ideal customer. Having a good understanding of your audience is a […]
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Ad Targeting or Ad Discrimination: Facebook Makes Changes to Stop Discrimination in Facebook Advertising
The Facebook ad features of years gone by are no longer. With a recent surge in security awareness due in part to Cambridge Analytica, social media users are developing a […]
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Creating a Basic Marketing Plan
Marketing plans are essential for a successful business, yet we’ve noticed many companies don’t have one when we first meet. Even if you understand what your plan is, having a […]
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What Is Influencer Marketing?
An influencer is a social media user that is prominent in their respective industry. It could be a sneakerhead with 100,000 followers, or an outdoor enthusiast with 1,500 followers. Often, […]
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Designing an Effective Website
For most companies, designing a website is an early step in the business plan – especially if they want digital marketing to have a role in their success. While it’s […]
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Google’s Measurement Partners
Google has recently launched a new program called “Measurement Partners” with the intention of giving online marketers and advertisers more access to data tracking platforms. While this is clearly good […]
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Be Found Online: Optimizing Your Searchability
Customers are searching online for goods and services now more than ever, and that means one thing for your business: you need to be found! Whether a potential buyer is […]
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Google to Introduce Multi-Device Ad-Data Tracking
When mapping out a digital marketing strategy, it’s important to assess the most challenging parts of marketing your industry and attack those areas head on. Identifying challenges can be simple […]
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What Does ROI Look Like with Social Media?
Few things matter more to a company when it comes to marketing than return on investment (ROI). The more clear the results we receive, the more comfortable we feel with […]
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