The Evolution of Local SEO: What’s New with Google Local?

September 11, 2019

There’s been a dramatic shift in the way Google evaluates and ranks local businesses, and Uptick is ahead of the game in adapting to these changes. In the past, maintaining […]

How to Create a Marketing Budget

August 6, 2019

If you’re a business owner, marketing could (and should) be your best friend—but one wrong move, and it takes the form of your worst enemy. It all depends on how […]

The Future of Google Search Is…Less Search?

July 9, 2019

The changes that are likely coming down the pipeline for Google are going to be some of the most significant changes in recent years. As marketing becomes an even more […]

Targeting the Right Audience in Brand Awareness Campaigns

July 4, 2019

Whether it be someone’s location, age, specific interests, or favorite sports team, Facebook marketing provides a near ideal audience-building experience for marketers. While this may seem a little creepy […]

Facebook’s New Cryptocurrency

July 2, 2019

Facebook has announced the impending launch of its new cryptocurrency, Libra, going into effect in the first half of 2020. We at Uptick have outlined everything you need to know […]

Content Marketing as Storytelling

June 13, 2019

Every business is a storyteller. As the leader of a business or organization, everything you publish about yourself involves characters, sets a tone, and establishes a problem/solution plot line. And, […]

Local SEO: Rank Beyond Location

June 11, 2019

If you run a local business with a physical location, local SEO strategy should be starred, highlighted, and underlined on your list of priorities. If you run a local business […]

Finding Balance in Content Marketing

June 6, 2019

Content marketing is such an important part of engaging your target audience while still appealing to the search engine powers that be. Keep reading to learn how to balance your […]

E-A-T: Ranking with Google

June 6, 2019

Here at Uptick, we like to say that Google’s product is trust. You’ll find that most people put a remarkable amount of trust into what they find in Google’s search […]

Digital Marketing Trends for 2019

June 4, 2019

Now that we’re almost halfway through the year, we have a solid understanding of what digital marketing trends are here to stay. It can be a lot to keep up […]

5 Ways a Solid Persona Can Boost Your Content Marketing