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Getting Google Guaranteed: What’s Behind the Badge

July 30, 2020

Google has finally launched its subscription-based model aimed at monetizing Google My Business (GMB) without aid from outside sources. In the pipeline since at least April 2019, Google Guaranteed certification […]

Why One Person Can’t Handle All Your Digital Marketing

July 2, 2020

A lot of people think digital marketing is the “easy” part of their company’s marketing strategy—as in, it’s so easy, all I need is a new college graduate with a […]

Uptick Attends Local SEO Conference

June 29, 2020

When Search Engine Optimization first became a recognizable industry, Google was pushing out search engine and browser changes a few times a year. Fast forward 20 years, and algorithm changes […]

Page Experience Becomes a Ranking Factor on Google

June 12, 2020

Google generally stays tight-lipped about ranking factors. And until recently, Google hasn’t even announced algorithm updates, much less the factors that make up the algorithm and determine page ranking in […]

Google Doesn’t Rank Websites, It Ranks Pages—and Other SEO Basics

June 4, 2020

Search engines, like Google, Bing, Yahoo, etc. exist to discover, understand, and organize the internet’s content. Their main goal is to offer the most relevant results to searchers for […]

How to Get Your Business Inside the Map on Google Search

May 26, 2020

Google offers fantastic opportunities for businesses to get noticed, recognized, and found thanks to its online directory tools like Google My Business and Google Maps. More and more, local searchers […]

Actionable E-A-T: Making Google’s Algorithm Work for Your Business

May 19, 2020

E-A-T, an acronym for “expertise, authoritativeness, and trustworthiness,” is one way Google interprets the quality of a website, which impacts rankings in the Search Engine Results Pages (SERPs). Google has […]