How to Get Your Business Inside the Map on Google Search

May 26, 2020

Google offers fantastic opportunities for businesses to get noticed, recognized, and found thanks to its online directory tools like Google My Business and Google Maps. More and more, local searchers […]

Actionable E-A-T: Making Google’s Algorithm Work for Your Business

May 19, 2020

E-A-T, an acronym for “expertise, authoritativeness, and trustworthiness,” is one way Google interprets the quality of a website, which impacts rankings in the Search Engine Results Pages (SERPs). Google has […]

Google’s New Advertiser Verification Requirement: Everything You Need to Know

May 15, 2020

It can be hard to keep up with all of the changes Google announces, but if you have an active Google Ads account, pay attention: This one comes with action […]

4 Tried-and-True Digital Marketing Strategies to Get More Leads for Your Business

April 21, 2020

In the business-to-business (B2B) world, lead generation involves content marketing, social media advertising, SEO, and email marketing to help sales professionals find the decision maker’s sweet spot––so to speak––and develop […]

Why Businesses Need Digital Marketing Now More Than Ever

April 7, 2020

Life before the coronavirus used to revolve around frequent grocery store trips, social outings, travel, gym sessions, restaurant dates, and so on. But now, our daily lives revolve around makeshift […]

What Will Happen If I Stop SEO?

April 3, 2020

TL;DR: SEO is a long game, and negative trends in search visibility are hard to recover from. Some business owners want to stop and start SEO. They want to make […]

Working from Home While Teaching from Home: 3 Ways Working Parents Can Thrive During COVID-19

March 30, 2020

I am not the only mom at Uptick, but I am the only mom with multiple young children, so I guess that makes me an “expert” in survival strategies […]

3 Reasons to Stay in Front of Your Audience During COVID-19

March 26, 2020

In the past few weeks, COVID-19 has forced all of us to second guess just about everything. Some of our usual business practices now seem unimportant at best and offensive […]

6 Parts of Your Content Marketing Strategy to Rethink During COVID-19

March 23, 2020

We’re all feeling the weight of the global COVID-19 pandemic — mostly because the health and safety of so many people is now at risk, but also because none of […]

Fight Back Against Zero-Click: Regain Your Organic Traffic

March 9, 2020

In 2020, 50% of searches end with zero clicks to your website because Google has created so many features that give users all the information they need right in the […]

ALERT

REGARDING COVID-19:

Google’s New Advertiser Verification Requirement: Everything You Need to Know

How to Get Your Business Inside the Map on Google Search

Actionable E-A-T: Making Google’s Algorithm Work for Your Business

Google’s New Advertiser Verification Requirement: Everything You Need to Know

4 Tried-and-True Digital Marketing Strategies to Get More Leads for Your Business

Why Businesses Need Digital Marketing Now More Than Ever

What Will Happen If I Stop SEO?

Working from Home While Teaching from Home: 3 Ways Working Parents Can Thrive During COVID-19

3 Reasons to Stay in Front of Your Audience During COVID-19

6 Parts of Your Content Marketing Strategy to Rethink During COVID-19

Fight Back Against Zero-Click: Regain Your Organic Traffic

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