As a business leader, there are many things that come across your desk every day, from managing employees to sustaining your bottom line. Yet many business leaders and managers overlook […]
Read More
Posts by Category:
Subscribe to our Blog
Crafting a Subject Line that Stands Out
How many emails do you receive in a day? How many do you end up opening and reading? Many of us don’t open anything that’s not from family or someone […]
Read More
Using YouTube to Promote Your Brand
YouTube is an ideal platform to showcase the features and usability of a product. As nearly 70 percent of viewers rely on YouTube videos to inform their purchasing decisions, it’s […]
Read More
What Is a Buyer Persona?
Have you ever heard the term “buyer persona?” It’s a tool we use in marketing to flesh out the ideal customer for any given business. They help us make decisions […]
Read More
Frequent Social Media Posts Create a Dedicated Audience
Posting quality content is great for setting the tone for your brand’s voice, but as a company, you have to take that voice to the next level by posting frequent […]
Read More
What Is a Blog and What Is Its Value?
A blog is a recurring form of content for a company that provides personal insight and information for those that visit your website. For a digital marketer, content is everything, […]
Read More
Jumping into Social Media Marketing
Social media can be a fun landscape for both users and marketers, which often leads many aspiring digital mavens to jump headfirst into the proverbial pool. However, we urge you […]
Read More
The Rule of 7 and Its Place in Modern Digital Marketing
As the age-old adage goes, you must touch a potential customer at least seven times to capture their business. In a time where social media has altered so much, is […]
Read More
Successfully Marketing on Facebook
Facebook has quickly become one of the most effective methods for companies to market their products or services. It’s cheap, relatively easy to figure out, and allows us to reach […]
Read More
Better Communication for Instagram Business
Instagram recently rolled out its latest updates, creating a better user experience for businesses and their customers. The platform has been revamping their business-friendly features over the past months, making […]
Read More
Uptick’s Magic City Makeover 2018: The Winners Are Announced!
Here at Uptick, we love giving back to the community–and our Magic City Makeover allows us to do just that! This year, we chose two winners from two different categories: […]
Read More
Businesses: Don’t Make These Social Media Mistakes
Few things mean more to a company’s success in 2018 than a strong social media presence. Simply posting on social isn’t enough, though. There are countless amounts of things to […]
Read More