The 2nd Day of Online Marketing: Yearly Local SEO Review

local seo
As 2016 comes to its end, it is important to take the time to check in on your local SEO! Here are some simple tips to conduct a yearly local SEO review for your business, from our Local SEO expert, Andrew Feldewerth.

Put Your Business NAP on the Nice List

Remember that Santa’s watching! To make sure he finds the right chimney, make sure that your business information remain consistent across your website and all Internet platforms. Most importantly, this includes your name, address, and phone number (NAP). Make sure that you are using a local phone number instead of an 800 phone number. This will increase brand trust.
Also, take a look at your categories across all listings to ensure that they are correct and closely match your business.

Stuff Your Stockings with Reviews

If you have few to no reviews, take the time to tap into the hospitable holiday spirit of your clients. Ask satisfied customers to leave your business a review as positive reviews provide a higher click-through-rate for you company.

The Future of Fa-La-La-Local SEO

(Are my Christmas headers getting you in the digital marketing spirit yet?) To help maintain your online reputation through the new year, start getting links to your site from other sites. As research continues to show, backlinks are incredibly important. Andrew says, “When trustworthy sites link to you, Google builds more trust with you. On the flip side of that coin, don’t link your site with websites that look spammy or untrustworthy. Google will take note, and you will be penalized.”

Jingle All the Way with Uptick Marketing

Our search engine optimization department has got the smartest (and tallest) elves, who know exactly what it takes to optimize your business’ site and local listings. So, wait no longer. Make 2017 your year. Contact Uptick Marketing today to to help get your business on the map!

About Lance

For nearly a decade, Lance has worked with Uptick in search engine optimization in some capacity, initially building our SEO department from the ground up. His expertise in the world of optimization makes him the ideal person to keep Uptick on the cutting edge of the ever-evolving SEO sphere. A graduate of Samford University, Lance is a member of Samford University’s Entrepreneurship, Management, and Marketing Advisory Board, creating the university’s first digital marketing course. He has spoken at the Birmingham chapter of the American Marketing Association, co-hosted ‘Grow With Google’ small business events, and presented to the Birmingham and Huntsville chapters of the Public Relations Council of Alabama. Currently, he spearheads Uptick’s SEO sales, business development, and overall strategies.

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