3 Reasons to Use Images in Social Media Marketing

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When it comes to social media marketing, you have to use more than just text in order to get your message across and get the attention of your target audience. Below are three reasons to use high-quality, captivating images for your social media posts.

#1 Increases Business Branding

Your social media platform is merely an extension of your business’s brand; therefore, it is pertinent that what you share on your social media account ties into your overall business goals and strategies. The same is true when it comes to using images in your social media posts.
The images you use should be designed in a manner that helps to promote your business. For example, let’s say you post a blog from your website on Facebook. You should then upload an image for that blog that highlights the content of the blog and is branded for your business. See the example below for one of the blogs we boosted on Facebook for Uptick Marketing.
Note how the colors and icons are carried over from our business website onto our social media posts. The blue used in the example is the same blue from our website. The font is the same as well. In short, when sharing images on social media platforms, try to include your business branding whenever possible.
Why does this consistency matter? Being consistent on all social media platforms gives a sense of authenticity to your brand while allowing the audience to better understand your brand and become more connected to it.
Tip: Include your logo, the colors associated with your business, similar fonts, etc. This helps your business stay top of mind to those who see your posts.

#2: Grab the Attention of Your Target Audience

In a crowded Facebook new feed or Twitter feed, images stand out. According to studies, the human eye can process images in as little as 13 milliseconds, which means it is incredibly easy for a person to connect and identify with them. Therefore, use images on your social media posts to help capture the eye, grabbing the attention of your target audience.
Note that with the short attention span nowadays, it’s key that your images do an excellent job not only of helping to brand your business, but also to relay whatever information you are trying to communicate.
It’s also important to note that Facebook blocks advertising that consists of more than 20% text, which further highlights the value of imagery when trying to capture an audience.
Tip: Include text on your images when possible. Remember, the more appealing your image is the more likely it is to be effective at catching people’s attention.

#3: Encourage Engagement with Captivating Images

One of the best ways to encourage engagement with your social media marketing images is to create captivating images that people simply want to share.
There is no doubt that images and videos are more likely to be shared, commented on, etc. Approximately 500 million image based content shares happen on social networks per day.
However, by creating captivating pictures for your posts can greatly improve the engagement your post gets. Photos get 53% more likes, 104% more comments, and 84% more click-throughs than text posts.
Remember also that people love to share their opinion. If you have retail business, for example, you can show two products and ask people to tell you which they like best and why. See the example below of a Facebook post we created for one of our clients, Summer Classics.
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Need Social Media Marketing Help?

If you are looking for a company to help you transform the way you use social media marketing to reach your target audience, then turn to Uptick Marketing in Birmingham, Alabama. We help businesses throughout the entire country use the power of online marketing to grow their business.
Contact Uptick Marketing today for a free consultation or to learn more about our services.

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