Choosing the right digital marketing agency for your business can be a daunting task. It’s important to understand what you’re getting into and what kind of results you should expect. Check out these five essential questions that you should ask a prospective digital marketing agency to ensure it’s the right fit before hiring.
#1. How Do You Measure Success with Clients?
A good digital marketing agency should have a variety of clear methods and metrics they use to measure success with their clients. They should look at aspects like website traffic, leads, revenue, cost-savings, and more to determine the effectiveness of campaigns. This will give you an idea of how they plan to track progress and whether or not they are meeting your needs and goals as a client.
At Uptick Marketing, we measure success through a combination of metrics, including website traffic, leads generated, sales conversions, cost per lead/conversion, customer satisfaction scores, brand awareness, and visibility within target markets. By tracking these KPIs, we can ensure that goals we set with clients at the beginning of any project are met (or exceeded) over time.
2. How Do You Share and Discuss Reporting with Clients?
Reporting is an essential part of any digital marketing campaign, and it’s important to know how an agency plans to present reports on a regular basis. Will they provide written reports or is there a dashboard for viewing real-time data? Knowing how the agency shares information will help you stay up-to-date on progress and make sure that everything is going according to plan.
Keeping clients informed on how their digital marketing is coming along is one of our highest priorities at Uptick. We want you to be confident that your marketing dollars are being well spent. That’s why Marketing Consultants are in contact with clients regularly to give performance feedback and updates regarding campaigns.
3. How Do You Define Goals for Your Clients?
Every business has different objectives when it comes to digital marketing, so it’s important that the agency you pick takes the time to understand what those goals are before getting started. Ask them how they plan on defining goals for your business in order to make sure that expectations are set from the beginning and that everyone is on the same page about what success looks like in the end.
What long-term success looks like for you, as it relates to your marketing and goals, is one of the first items we discuss with clients, both at the fact-finding meeting and during the kick-off process. From the get-go, we help set and define goals so that we can develop a tailored strategy for you, and do what we can to provide transparent results.
4. Who Will Manage My Account?
It’s essential that there’s someone assigned specifically to your account who understands your business, its goals, its industry, etc., in order for them to be effective in creating campaigns tailored specifically to your company’s needs. Ask who will be responsible for managing your account so that you know who will be working directly with you throughout the process.
At Uptick Marketing, each of our clients has their own Marketing Consultant—and Marketing Coordinator alongside them—who they can expect to be in regular contact with to discuss how campaigns are coming along, current and future goals, overall client satisfaction, and more. Depending on services, clients also have a few different members of our Production team working behind the scenes producing their content.
5. How Do You Define Long-Term Success?
The best agencies don’t just focus on short-term gains. They think about long-term success as well. At Uptick, we like to define this with the client at the beginning of the kick-off, to get to know the client and help guide the rest of the conversation and strategy.
Instead of only seeing one-off successes here and there with no longevity behind them, your agency needs to understand how campaigns can be sustained over time in order to continue seeing results in the future. Ask them how they plan on making sure that campaigns are successful over time so that your investment pays off both now and down the line.
Contact Uptick Marketing
When looking for a digital marketing partner, these five questions can help guide your decision-making process by making sure everyone is aligned from day one. By doing your research upfront, you’ll have peace of mind knowing you’ve chosen an experienced, reliable agency that understands all of the aspects of successful digital marketing.
We understand how stressful hiring a digital marketing agency can be. Contact Uptick today to set up a no-obligation fact finder meeting where we’ll answer these five questions (and more) to see if we’re a match made in digital marketing heaven.