Most people are familiar with the term search engine optimization (SEO) and are likely familiar with the fact that various factors contribute to how high their website ranks on search engines. These specific factors change based on search engine algorithms, which are updated periodically.
However, at the end of the day there are five key reasons why SEO matters and why ignoring it hurts your business.
Check out the infographic below and the corresponding text below the image to learn more.
Ultimately, proper search engine optimization essentially means that your website will show up higher in search results, which means more visibility. Why does it matter? Because approximately 75% of people never scroll past the first page of search engine results. That means if you are not on the first page for relevant keywords, then you are unlikely to attract business via online searches.
Increased Website Traffic
Along with visibility, effective SEO ultimately means more traffic to your website. Approximately 93% of online experiences start with a quick search on the user’s favorite search engine. Furthermore, search is the number one driver of all website traffic. Utilizing a SEO strategy can help increase your ranking and therefore your website traffic.
More Business Leads and Conversions
If your website is set up correctly and contains a variety of calls-to-action as well as utilizing local search results for brick – and – mortar businesses, then SEO strategies ultimately lead to more business leads. When people find you online by clicking on your website and your website is tailored to transform visitors into conversions, then increasing your search ranking is directly related to better business success.
Furthermore, higher search rankings increases your credibility. If you are showing up at the top of search results then not only is your business likely to attract more traffic (and therefore leads and conversions), but your business also instantly appears credible.
There is no doubt that SEO is essential for helping to improve your business’s online visibility, but it goes far beyond presence. Search engine optimization (when done correctly and when coupled with a website that is designed to convert visitors into business) increases website traffic, business leads, conversions, and credibility.
If you are interested in learning more about how SEO can help your business, contact Uptick Marketing today!