The 5th Day of Marketing: Blogging Can Build A Business

blogging in birmingham
Let’s say you are a startup Birmingham business with all the potential in the world, but you are failing to see the results you were expecting.
Your product or service has mass appeal. Your brick and mortar location was designed to be hip and it was built even better than you could have imagined. You even host fun, interesting (and sometimes boozy) local events! Why on earth are people not knocking down your door?

Blogging In Birmingham Helps Build Brand Awareness

Well, how sure are you that people even know you exist? Brand awareness can be a difficult and expensive endeavor, but you need it to survive. The good news: blogging in Birmingham can get you the awareness you need. The benefits are threefold.

#1: SEO

Search Engine Optimization is an intricate process that designs your website in a way that will boost its likelihood of appearing on SERPS (search engine result pages).  Google loves sites that are constantly updating and generating new content, but frequently changing your entire website would be a huge pain in the rear. This is where blogging comes in.

Blogging is a great way to update your website frequently without a total redesign. It also gives you multiple chances to include the type of keywords that people might be searching for if they are looking for the kind of services/products you offer. The more keywords, the better SEO.

#2: Expertise

Another great way blogging helps brand awareness is that it gives you a way to establish your business as an expert in its field. If you have a decent amount of well-written, quality content that is both educational and useful, people will eventually catch on and turn to your blog to seek additional information. What better way is there to establish a brand, really?

#3: Social Sharing

Finally, blogging can increase your brand awareness by encouraging social sharing. Content gets shared on Facebook and Twitter (and all the other platforms) when it’s inspiring, interesting, or eyecatching. A blog can be all three! Write something thought-provoking, slap an alluring title on it, and post it on your social platforms with a visually stimulating image! With consistency, dedication, and the right skillset, your social sharing will increase, and more and more people will know about your brand.

Increase Website Traffic and Sales Through Blogging

Another major benefit of blogging is the increase it provides to your website’s traffic. When people click a blog of yours found from Facebook or Google, it takes them to your site. That person instantly becomes a new potential customer. You see, the longer someone stays on your site, the more likely they are to convert. In digital marketing, we see converting as someone who presses the holy ‘call to action’ button. “Call to action’ buttons come in all shapes and sizes!
Here are a few you have probably seen:

  • Contact Now
  • Add to Shopping Cart
  • Request A Quote
  • Subscribe
  • Learn More
  • Sign Up
  • Donate Today
  • …and my favorite: Try It For Free!

Each time you make a conversion, you are increasing the likelihood of a sale. Therefore, if you are increasing your website’s traffic, it is almost certain sales will follow suit.

Let Me Prove It To You!

That’s all pretty compelling information, isn’t it? But, where are the hard facts? Where are the numbers?! Don’t worry, I’m a “I’ll believe it when I see it” kind of person too, so I have graciously decided to include some hard facts in here for you. Below, you can see just how big a difference blogging made for our client, Doulos Partners.
This image demonstrates how traffic to the blog section of their website increased in just under a year’s worth of time!
how to get more traffic to your website
Below represents the top 10 landing pages visited to Doulos Partners website within the same time limit. Half – 5 out of 10 – are blog posts!content marketing

Uptick: Blogging In Birmingham Made Easy

So, you see…that value of blogging is undeniable. But, is it easy? No. Blogging takes refined skills. Only a true blogger knows how to create the content people are searching for. Additionally, blogging is time-consuming. In order to make the most of your blogs, you have to be creating a ton of content and posting it onto your site frequently. Don’t have the time? Lacking the skills? Uptick can blog for you! And now, I shall insert my favorite ‘call to action’ button: Contact Us For Free! <–See what I did there??? ?

About Anne

Uptick’s Vice President of Operations, Anne studied Advertising and Public Relations and Spanish at the University of Alabama, spending one semester abroad at La Universidad de Alcalá de Henares in Madrid, Spain. Her love for the art of language has translated into four published works, multiple speaking engagements, and also, marketing. At Uptick, Anne oversees Uptick’s internal operations, including four production teams (content marketing, digital advertising, SEO, and support), process development and management, and internal business strategy. The Birmingham Business Journal also named Anne the 2022 Business Leader of the Year.

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