How often does a prospective customer come to your website and actually complete a purchase on their first visit? Not very often! Most people like to do their research before they actually commit to buying something, and that means multiple visits to your website–and to other websites like yours.
So once they’ve come to your website and looked at a product they like, how can you make sure they remember that product–and that they come back to look at it again, or (hopefully) come back to buy it?
The answer is simple: ad retargeting. Let’s take a closer look at what this means and how it works.
What Is Ad Retargeting?
We all know that people rarely complete a purchase during their first visit to a website, but do you know how staggering the statistics on that really are? Studies show that only 2% of people who visit your site for the first time are going to purchase something. In fact, it’s pretty normal for people to go through about 30 steps before they complete a purchase!
So, how does retargeting help? It puts an ad in front of people who have visited your website, used your mobile app, or even bought something from a brick-and-mortar location so that no matter where they go on the Internet, they see your ad over and over again.
The psychology behind this is that once you have visited a company’s website, you can’t not see their ads once they pop up. Your brain has now learned to recognize their brand, and so when it’s placed in front of you, you’ll know what it is and you’ll see it. Then you’ll see it again. And again. And… well, you get it.
This kind of consistency keeps your brand top-of-mind whenever that person is ready to complete their purchase–or when they get ready to complete another purchase in the future.
The Power of Brand Recognition
While many businesses are looking to drive customers to complete an action (usually fill out a form or purchase something), others are more focused on brand recognition–and this can be a hugely powerful effect of ad retargeting.
In fact, after just four weeks of exposure to ad retargeting, studies have shown that there is a 1046% jump in branded search and a 726% jump in site visits. These numbers tell a compelling story about the power of ad retargeting–and here at Uptick, we’ve seen these effects for ourselves!
Ready to Hear More? Contact Us Today!
If you’re looking to hear more about ad retargeting or any of our other services, reach out to us. We’re always happy to talk to you about your business, and our team of experts is more than qualified to help you take your marketing strategy to the next level. Contact us today!
