TikTok continues to grow in popularity at an astounding rate. Since the last time we posted a blog about TikTok for business (about a year ago), the number of active users has increased by 400 million to 1.2 billion monthly active users!
This time, we’re discussing if your business should be advertising on TikTok, so let’s dive right in.
Are You Already on TikTok?
If the answer is yes, then the answer to this blog title is yes. Since you’re already on TikTok, half the work is already done. And you’re in a great position because you already have an audience and followers. Advertising your business on TikTok gives you more exposure to potential customers and repeat customers who already love your products.
If the answer is no, keep reading.
What’s the Competition?
TikTok launched in 2016, but the platform didn’t offer advertising opportunities until late 2018. Before that, if a brand wanted to advertise its products, it had to partner with an influencer to get in front of a more targeted audience.
With TikTok still being a relative newcomer to the world of social media, its advertising space is not as saturated as the other big three. That means as a smaller brand—with a smaller budget—there’s more opportunity for your ads to be seen and noticed.
Now is a great time for smaller brands to advertise on TikTok to boost visibility because there isn’t as much competition as there is on Facebook and Instagram.
Authenticity Breeds Trust
When most people think of ads, they think of pretty, polished messaging that can often come off as disingenuous. That’s not really going to work the best on TikTok. It’s all about short, original videos that show the authenticity of your brand and products.
If you want your targeted audience to trust you enough to give you a shot, they don’t want to feel like they’re just being sold a product. They want to feel like there’s a person behind the product who struggled with the same problem they have and created a solution just for them. They may even want to feel like the values and ethics behind your brand aligns with their own.
TikTok users don’t want to feel like they’re seeing an ad. They want to feel like they just happened to come across a video on their “for you” page that features a product or brand they may be interested in.
So, Is Tiktok for Business Advertising Right for You?
With the rate at which TikTok is growing and because in the US, 53% of TikTok users are above the age of 30, it’s hard to imagine there’s a brand out there that wouldn’t benefit from the opportunity to have its face in front of that many users over such a varying age range.
But if you’re still not sure, we’d love to help you figure it out! We know digital advertising is complex and multilayered, and you want to get the most out of your advertising budget. We can help you figure out what platforms your business can benefit from and who your target audience should be. Start a conversation today!