Anne Riley

Vice President of Client Strategy

Whether she’s cracking jokes on Slack or wrapping up a 90,000-word novel, one thing is for sure: Anne loves the art of language. Her addiction to storytelling began sometime in toddlerhood and only gained steam throughout her school years, leading straight into a second career as an author. To date, she has four published books, one work in progress, and a whole stash of half-finished manuscripts on her hard drive that will never see the light of day.

We said she loves the art of language, but that isn't restricted to English—Anne is pretty good with Spanish, too, and took German and Hebrew in college... just for fun. She became fascinated with other cultures almost as early as she got hooked on reading, and thanks to her dad’s collection of Julio Iglesias tapes back in the '80s, Anne started learning Spanish vocabulary through music. She double-majored in Advertising/Public Relations and Spanish at the University of Alabama and spent a semester at La Universidad de Alcalá de Henares in Madrid, Spain. After graduation, she taught high school Spanish for ten years, and although she misses the students, she doesn’t miss explaining the present perfect tense (again).

Over the years, Anne's journey with Uptick has progressed from Copywriter to Team Lead to Vice President. She spent several years overseeing Uptick's production-side teams and leading our clients' creative strategies, which helped her learn all the ins and outs of how marketing works on a granular level. Now, she works on our Sales Team — spearheading sales operations, helping to bring in new clients, acting as Uptick's representative in the media and in the community, and nurturing relationships with our existing clients. She's also an integral member of our Leadership team and helps direct the company's overall growth.

Anne’s expertise in the fields of fiction writing and content marketing have led her to many speaking engagements, including talks at Jacksonville State University, Auburn University, UAB, Samford University, Alabama Ag Communicators, TEDx SamfordU, Decatur Book Festival, the Alabama Reading Association Conference, Birmingham Local Authors Expo, Batten Disease Support & Research Association Family Conference, and multiple schools around the Birmingham area.

Additionally, Anne has been named Business Leader of the Year by AAF Birmingham, listed among the Top Women in Alabama Media by Business Alabama, and included among the 100 People to Know in Shelby County by the Shelby County Reporter.

Her published books include Shadows of the Hidden and Pull, both young adult novels; Voyage to the Star Kingdom, a children’s picture book; and Off With Their Heads, the first in a new mystery series written under the name Annie McKay. Voyage to the Star Kingdom debuted as the #1 Amazon Bestseller for Children’s Christian Fiction and was recently contracted for Chinese translation rights by The Gospel Coalition.

When she’s not working for Uptick or making progress on her own writing, Anne is probably reading. She enjoys mysteries, contemporary fantasy, and psychological thrillers (but only during the daytime; otherwise, she won’t sleep), and names A Wrinkle in Time and The Count of Monte Cristo as her favorite books. She loves spending time with her three daughters—but she also loves taking long walks by herself while listening to Taylor Swift’s RED album. It’s no Julio Iglesias, but it’ll do.


Name of Her Imaginary Band
The Oxford Commas
Known Around the Office For
Her legendary "no banana" banana pudding
Worst European Adventure
Almost being arrested in Portugal (“I don’t want to talk about it.”)

Recent Blogs By Anne Riley

Graphic of the world with headline Strategic Marketing Helps You Win in a Changing World above it

Winning in a Changing World: How Strategic Marketing Positions Your Business for Long-Term Success

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Graphic with a heavy weight hanging above the words "what does this mean for you"

Is Your Website Equipped to Survive Google's March 2024 Core Update?

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You Know What Would Look Especially Good on Your Website? Visitors. Here's How to Get Them There

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