Carolina Hechart (that’s carol-EE-na, thank you very much), or Caro for short, traveled a long way to get to Uptick: Born in Buenos Aires, Argentina, and raised in Oxford, Alabama, she’s brought a unique perspective to everything she creates.
As a student at Troy University, Carolina spent two and a half years studying anthropology, chasing a dream of becoming the female Indiana Jones. However, reality soon set in, and she switched to something she’d always wanted to try but had been too nervous to commit to: graphic design. Looking back, though, it’s hard for her to imagine doing anything else (she even has a notebook from elementary school, where she wrote that she would one day be a designer, to prove it). Her second career choice at the time? A veterinarian, but that was before she realized the job involves more than cuddling puppies all day.
Carolina always figured marketing could be a possible career path, but she didn’t seriously consider it until she came across a graphic designer job listing for Uptick. And while it was her portfolio that got her through the door, it was her warmth and easy charm that sealed the deal with the whole team.
Since 2018, Carolina has built her expertise across ad design, social media graphics, and branding, working with clients that range from medical practices and industrial firms to her personal favorites: small businesses and restaurants. As our Senior Designer, she leads the creative vision for every client we serve, and we honestly can’t picture anyone else in the role.
What she loves most about the job is its constant evolution! Of course, there are rules and best practices to lean on, but there’s always room for a fresh idea, a new approach, or a different perspective. Case in point: The campaign built for one client, where the team had the freedom to test some unconventional (some would even say wild) concepts and watch them pay off. Seeing a client light up over the results born from creative risk-taking is when she loves her job most.
She also loves that she can depend on her team to pivot without breaking a sweat when a project calls for a last-minute adjustment, with all hands on deck and each bringing their own expertise to the table.
Outside the office, Carolina is probably exploring a new thrift store, painting, drawing, or designing just for fun.
