At Uptick, we’re home to quite a few chatty Cathys, but Danielle isn’t one of them. On the contrary, you can usually find her quietly observing, even though her facial expressions are writing a tell-all across her face.
Uptick includes a wide array of personalities, and Danielle’s quiet and easygoing nature fits in perfectly. Her personality would’ve been a great fit for her childhood dream of becoming a librarian (her mom actually was one).
Some of her favorite childhood memories include taking naps in the library while waiting for her mom to get off work. But somewhere along the way, she switched from wanting to organize other people’s written work to writing her own. Danielle earned her degree in Communications with a focus in Public Relations from the University of Alabama. Now, she uses her outstanding communication skills to create content for our clients.
Danielle joined Uptick as a Content Specialist and has since grown into her current role as a Content Strategist. Now, she uses her expertise in copywriting, editing, brand and website messaging, and search engine optimization (SEO) content to turn complicated jargon into clear, compelling content that people can connect with.
What keeps Danielle passionate about marketing? She says it’s simple: She loves helping people, and few things feel better than helping a business owner or marketing director reach a goal for the business they’ve poured themselves into.
When she’s not translating complex client messaging into compelling content, she enjoys staying active and prioritizing her health and fitness. However, as an amateur foodie, she says it’s all about balance and enjoys trying a new restaurant just as much as adding another 5K medal to her growing collection. Outside of work, you can catch her getting in some miles at a local trail, watching the latest superhero film or show, or, if it’s fall, cheering on her husband, Kyle, who coaches college football.
