Elling Falconer is a motivated communicator with a sunny smile, a pep in her step, and a knack for encouraging others. These traits are only a drop in the bucket of many things we love about Elling, but they also made perfect sense when we learned she was a competitive cheerleader while growing up in Sarasota, Florida.
After high school, she moved to Alabama and attended Auburn University, where she got her Bachelor's Degree in Journalism and a Master’s in Communication, building a strong foundation in strategic communication, audience analysis, and storytelling.
Upon graduation, she landed her first agency job in account management, and that’s when the marketing bug bit her. In the 5+ years since then, Elling has built experience in digital marketing, social media strategy, client account management, and social media coaching, with a client-first approach shaped by working closely with businesses, managing projects, communicating performance metrics, and coordinating cross-functional teams.
When Elling first joined our team as a Marketing Coordinator, her strategic mindset, quick wit, adaptability, and determination to keep improving made an impression right away. After a couple of years, Elling transitioned from Marketing Coordinator to Digital Advertising Specialist, an ideal candidate for the role when it became available. A little after that, Elling was promoted to her current position as Social Advertising Manager.
As our Social Advertising Manager, Elling oversees both organic and paid social media strategies for our clients. She develops data-driven content strategies, helps businesses identify what makes their brand stand out, manages Meta advertising campaigns (from strategy through optimization), and uses performance data to improve results. Elling also coaches clients and members of her team on social media best practices and project-manages the production of podcast-style videos for our clients, ensuring that the content she oversees for each client supports their broader business goals. She is especially passionate about B2B social media marketing, developing content that drives qualified website traffic, generates leads, and supports revenue growth and stability.
On her off days, you’ll most likely find Elling somewhere in nature—where she can soak up the sun. She also loves to hang with her two cats, Jersey Mike and The Silver Cat, who have silly, unique personalities, just like their names.
