Growing up, Laine was (and still is) fascinated by how the brain works, so she envisioned her future revolving around psychology, and she got a Bachelor of Arts degree in it at Birmingham-Southern College (BSC). This psychology background gives Laine a unique perspective on how others perceive and process information, shaping how she helps clients build effective marketing strategies and messaging.
After college, Laine worked for different organizations in the Greater Birmingham Area as a Marketing Director and Operations Consultant, sharpening both her strategic and operational expertise. Toward the end of 2023, Uptick struck gold when she joined our team as an Account Manager; since then, she quickly advanced into leadership and consulting roles, and now she’s our Head of Client Strategy!
As Head of Client Strategy, Laine works alongside our clients—the owners and leadership teams of businesses, both local and across the nation—to understand their needs, identify obstacles, and build strategies that provide specific guidance and a clear path forward—not just a list of tactics. Often, this involves shaping new marketing strategies, solving complex challenges, improving client experience, and identifying growth opportunities. In her day-to-day, she partners closely with our sales, account management, operations, and production teams, as well as our sister companies, Infomedia and Tempo.
One of Laine’s favorite parts of her role here at Uptick is helping clients think differently about what's possible for their businesses to tackle complex challenges and grow.
Outside the office, Laine loves making crafts, “chaos gardening,” cooking, and spending quality time with her high school sweetheart-turned-husband, Tucker, their daughter, Rowan, their three kitties—Mila, Sassafras, and Mouse—and their two rescue dogs, Chessie and Massey.