Blogging: 3 Reasons It Matters

Many people think of blogging as something that went out with MySpace, but the truth is that blogging is more popular–and more relevant–than ever. You know all those articles you share on Facebook? Many of them are blogs. In fact, there are an estimated 4.75 billion pieces of content shared on Facebook every day, many of which are blogs.
So, yes: blogging is still a thing. But why does it matter for your business?

Reason #1: Show that the “Restaurant” Is Open

One thing we tell our clients here at Uptick is that your website is like a restaurant. If you drive by the restaurant several times and never see any cars in the parking lot, what do you assume? That it’s not open for business, of course. When there’s no activity surrounding a certain location, people assume it’s not open.
However, if you drive by the restaurant several times and see different cars in the parking lot each time, you’ll assume it is open, and if you’re hungry, you’re likely to pull in.
Blogs are like cars: when there’s a new one every week or so, Google assumes your business is open, which means it’s more likely to show up near the top of search results.

Reason #2: Nobody Knows Your Business Like You Do

When you’re interested in buying a new product or checking out a new service, who do you look up first? The first name that comes to your mind. But how do those top-of-mind companies get to the top of people’s minds?
By becoming thought leaders in their field.
When you regularly publish educational, engaging, and entertaining blogs for your clients and followers to read, you become known as a thought leader. People start to trust you and come to your website for advice. And that means that when they’re ready to buy, they’re much more likely to buy from you than from one of your competitors.

Reason #3: Easily Shareable Content

When you have an arsenal of blogs at your disposal, you suddenly find yourself with lots of options as far as sharing them.
Maybe you want to post them on your social media networks so that people click through to your website and find out more about your business. Or maybe a prospective client emails you a question, and you have a great blog written up that addresses their concern. Boom! You automatically have a piece of content to send them that gives them exactly what they need. You can also repurpose your blogs into email newsletters and send them out to people who have bought from you before so that they remember you in the future.
In short, you can use your blogs anywhere, anytime, and keep reaping the benefits of that content for years to come.

Intimidated by Blogging? We Can Help!

We understand that not everyone is comfortable writing multiple pieces of content every month. That’s why we offer blogging as a service to our clients. With our expert team of writers, you can rest assured that you’ll have plenty of fresh content for your website, no matter the industry–and people will know that your “restaurant” is in business. Contact us today for more details. 

About Anne

Uptick’s Vice President of Client Strategy, Anne studied Advertising and Public Relations and Spanish at the University of Alabama, spending one semester abroad at La Universidad de Alcalá de Henares in Madrid, Spain. Her love for the art of language has translated into four published works, multiple speaking engagements, and also, marketing. At Uptick, Anne oversees Uptick’s internal operations, including four production teams (content marketing, digital advertising, SEO, and support), process development and management, and internal business strategy. The Birmingham Business Journal also named Anne the 2022 Business Leader of the Year.

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