Few things mean more to a company’s success in 2018 than a strong social media presence. Simply posting on social isn’t enough, though. There are countless amounts of things to do right, and even more mistakes to avoid!
Fortunately, there are plenty of resources (like the good people of Uptick Marketing) out there to guide your social media strategy in the right direction. Let’s take a look at a few of the biggest things to avoid here.
Beginning
If you’re just now entering the world of social media, there are a few very important things to remember while setting up your accounts. First and foremost, don’t take a half-hearted approach while completing your profiles. Fill out every section, use quality pictures, and get started on the right foot! This isn’t only important for your followers, it’s important for your search engine rankings. Incomplete information loses both customers and search engines’ trust in your company.
Consistency
Consistency is the key to a little thing called “Digital Marketing Success.” All you have to do is keep that key in your pocket, and customers will find their way to you. Posting is the most important area to stay consistent in. You obviously don’t want too few posts, but it’s also important to avoid posting too many times! Around three posts a week is great for Facebook, but feel free to post a little more with Twitter and Instagram.
You also want to be consistent while interacting with potential customers on social media. Responding to comments, replying to messages, and showing supporter appreciation are all important for letting the world know you exist and you care about your customers.
Brand Identity
Having one clear and concise voice speaking for your company avoids a lot of consumer confusion, while also allowing you to more effectively pursue your target market. Choosing the right voice isn’t possible until you take time to know your audience and what they are looking for. Plan carefully, and don’t stray from that voice once you’ve chosen it. This applies to everything from general content down to the voice behind your captions.
Uptick Can Help!
Social media isn’t just part of our job, it’s our passion! We are great at what we do because we enjoy keeping up with the latest trends and updates. Contact us to improve your success in the world of social media marketing.
