Digital Marketing: The Perfect Tool for Any Small Business

There are many challenges that come with operating a small business that large corporations don’t have to deal with, but there is one thing that helps level out the playing field – digital marketing! Ever since the rise of the internet, small business owners have had more opportunities for success at a cost they can afford. While it may be nerve-wracking to invest in a new method of marketing for the first time, the return-on-investment makes it more than worth it. We discuss some of the most beneficial traits of making your marketing efforts digital below.


One of the most beneficial factors of digital marketing is how affordable it is. Social media marketing, pay-per-click, and Google ads are a few examples of platforms that let the business determine how much they would like to spend and only charge you as people click on your ad! This let’s business owners know that they are only spending money when results are produced. The cost-per-click with these methods is also very affordable, letting you get the results you desire at a price you deserve. Small business owners are already spending time and money creating this content, so it’s important that the price of delivering it to their target audience is fair and affordable.


Going digital with your marketing makes it more efficient from the very first moment you decide on a campaign strategy. Traditional sources take time to organize, set up, and implement, but this is not a hindrance for digital marketers! The moment a strategy is created, it can be implemented throughout various platforms and reach your audience within minutes.
Another way digital marketing boosts efficiency is the ability to better target your brand’s ideal customer. While traditional methods like billboards, TV spots, and newspaper ads may reach a wide audience, they also have no way to determine if they reached your target audience or who saw these advertisements. With digital marketing, you can show ads to specific audiences based on gender, income, where they’re located, and other important demographics – letting you know that your money is going to a worthy cause.


Small business owners come from unique backgrounds and start their companies for various reasons, but there is one thing everyone can agree on – the more specific ROI numbers are, the better. Digital marketing gives you a plethora of information that can be used to implement future strategies and adjust current ones. Social media and search engine optimization platforms do a wonderful job of providing feedback, and programs like Google and Facebook Analytics provide details that would shock marketers of years past.

Work with Professionals

The beautiful thing about digital marketing is that anyone can participate, but there are also agencies like Uptick Marketing that spend their time learning about the latest updates and developments in order to keep their clients ahead of the competition. We are more than happy to talk to your company about a digital marketing strategy and we can provide services that best meet your needs! Contact us today to set up a consultation.

About Jerry

Jerry (a.k.a. ‘ol’ Presentation Eyes’) is a founding partner at Uptick and our Vice President of Business Development. Jerry has 20+ years of digital marketing experience and has worked extensively with several local businesses, from dental practices to retail stores. Over his career, Jerry has worked with businesses, big and small, including brands like Target, Wells Fargo, and Coca-Cola United. He has also been engaged in several speaking events, presenting at the American Marketing Association, American Advertising Federation, and for chamber of commerces across Alabama.

See more articles from Jerry Brown