Earth Day is observed worldwide every year on April 22nd. In an effort to be more environmentally conscious, many businesses use Earth Day to develop and implement conservation strategies.
Save the trees (and money and time and stress)! If your business has not yet gone digital with its marketing efforts, Earth Day is the perfect chance to get started!
Email Newsletters: You’ve Got Mail
I don’t know about you, but I still have a fond attachment to good old snail mail. I love sending and receiving letters. But a bunch of junk mail and advertisements? No, thank you.
No more wasting paper! Instead of printing and sending monthly advertisements to all of your current and potential clients, develop an email newsletter. You may say, “But Nisha, spam in my email inbox is just as annoying and unwanted as junk mail.” You’re right! However, there is a significant difference.
Consumers receiving your email newsletter have signed up to get on your email list, so your mail is not unwanted. In fact, they asked for it. They are interested in your business and what you have to offer. They want to know more about you. In fact, the average response rate for email marketing is 22.87% compared to direct mail at only 4%.*
Email newsletters provide the perfect platform for sharing promotions, sales, and coupons. They are also ideal for sharing links to blogs on your website, announcing accolades, and talking about what’s going on in the office. Not only can you include current events and information, you can include calls for action like “learn more.” This allows you to lead readers directly to your website or social media platforms.
*Source: Technology Therapy Group
Social Media Marketing: Effective and Inexpensive
I might be a little biased, but I believe social media marketing is simply the way to go if you want to reach consumers today. Everyone and their five-year-old owns a smartphone, and they’re not making calls all day. They’re sending text messages, reading the news, and checking their social media platforms.
The Rule of 7 business theory states that in order to turn a lead into a customer, you must reach them 7 times. Is this the perfect secret strategy that always works? Of course not! But it is pretty accurate. You want to get your business in front of a potential consumer more than just once. Through Facebook boosting and other social media tools, you can do exactly that.
Social media is not only a great way to get in front of a consumer. It is so much more! Social media allows you to give consumers a more personal brand experience. It allows for two-way conversation instead of simply presenting your information on a billboard and never hearing the feedback.
Through content marketing, social media also provides the perfect platform for sharing information. You can share blogs and product pages which will lead consumers directly to your website. You can share external sources like funny videos and relevant industry news to pique their interest. You can get creative with your content and really strengthen your brand’s online presence.
Pay-Per-Click Advertising: Engagement or Bust
Lastly, stop cutting down trees to make billboards and posters. Start using PPC, advertising that works. PPC, or Pay-Per-Click, gets you directly in front of potential customers. Plus, you only pay for Pay-Per-Click advertising when consumers actually engage with your business. For this reason, PPC is much cheaper than direct mail, brochures, or billboards. And it encourages engagement! #winning
To start a Pay-Per-Click search ad or display ad campaign, you need to call an expert, like my girl Gretchen Sevin. A digital strategist at Uptick, Gretchen has experience working with Google AdWords and other forms of PPC. She can help you get in front of users as they are searching for relevant terms, so that they click to learn more about you and not your competitors.
Ready to Save the Planet and Improve ROI?
Give Uptick Marketing a try! We would love to help you transition to a digital marketing campaign. Conserve paper. Conserve your budget. Reduce your carbon footprint and increase profitability! Get started today. Contact the experts at Uptick Marketing!