You likely think of Adwords (Google pay-per-click platform) as a way to blast out a message in hopes that someone will click on your ad. However, a lot more goes into adwords than simply choosing a few keywords and hitting “go.”
There are a lot of important aspects of a great Google adwords campaign that goes beyond choosing keywords and creating the text or graphical ads. Simply throwing your ads online and starting the campaign can cost you a lot of money and you may be spending all of that money on people who are not interested in your product or service.
Google adwords provides a plethora of data for every campaign. Focusing on some of the data provided can help you to have a more successful adwords campaign.
What to look for? Click-through-rates (CTRs) and quality score. Learn more about both below:
Pay Attention to the Click-Through-Rate
When it comes to search engine advertising, the click-through-rate (CTR) of each individual keyword is a very important factor. Look at it like a member of a football team, and the team itself is the ad group. If your team (campaign) has a bad player (or ad with a low CTR), then he can drag the rest of the team down.
It is important for you to actively manage your Google pay-per-click campaigns to make sure you get rid of ads with low click-through-rates or searches, because they can diminish the return you see on your investment.
Focus on Quality Score with Google Adwords
This brings us to the quality score, which refers to the 1 out of 10 number Google uses to gauge the relevancy of your ad. This score is calculated based on everything from the CTRs of your ads to the content on the landing page and the relevance of your ad based on what is being searched for.
The quality score can affect the price of the clicks, ad position, and top-of-page/front-page bid estimates. In a nutshell, be as relevant as possible. How? Make sure the keywords you are looking to attract are in your ad, on your landing pages, and that your landing pages are setup for conversions.
When and Where are Your Ads Most Effective?
The last part is targeting days of the week, times of the day, and mobile devices. Check these after your pay-per-click digital advertising campaign has been up and running for a couple of weeks.
For example, if you notice a high impression count and zero clicks on the weekends, then showing your ads on the weekends may not be your best plan. The same is true for the time of day and days of the week. Every business is different and your target audience is different, utilize the data that Google gives you to determine your most effective times and make sure your campaign runs during those hours or days.
Now we come to devices. At the moment, mobile is the only device that you can manually adjust your bids or create specific ads for besides desktops and laptops. After your campaign has been up and running for a couple of weeks, check out the data associated with mobile searchers and if it seems you are getting more value from your mobile ads, then add a bid adjustment.
Use Your Adwords Data to Maximize Your Campaign
It is important to note that Google provides you with a ton of data through Adwords and that this article only touches on a few of these aspects. You can blow a lot of money on Google adwords by setting up your campaign incorrectly or failing to monitor it along the way.
If you are looking for a company to help you utilize the internet to grow your business by setting up and managing a pay-per-click account that is designed to give you a return-on-investment (ROI), then turn to Uptick Marketing.
Contact us today for a free consultation! We work with businesses and organizations throughout the United States to help them grow their business through the power of the Internet.
