Google has recently launched a new program called “Measurement Partners” with the intention of giving online marketers and advertisers more access to data tracking platforms. While this is clearly good news for businesses, what exactly are these changes? We take a closer look at Google’s new program, and what it means for you, here.
The New Program
Google is partnering with 23 “partner brands” that met the search engine’s stout qualifications. This list includes brands like Oracle Data Cloud, Singular, and Analytic Partners. Every new partner brands offers services across existing Google advertising products like Google Ads, YouTube, and Google Marketing Platform. The Measurement Partners program also brings in existing partners like Marketing Mix Modeling and App Attribution.
It seems that this will be the first of multiple rounds of new partner brands joining Google’s new program, which means additional announcements (and benefits) will continue being made over upcoming months.
What Is the Measurement Partners Program?
The Measurements Partners program seems to be a win-win for all involved parties. Google is now able to provide more transparent and detailed data information, which is certainly an improvement for digital marketers and the companies who hire them. This gives companies greater insights on important information like reach and viewability. We now have the most-certified analytics tools working together to provide us the very best information! If that’s not a reason to celebrate, I don’t know what is.
That’s not all of the good news, though. The Measurements Partners program is only part of Google’s uptick in efforts to increase transparency and convenience for marketers when it comes to ad data tracking. Google Analytics has also recently received an upgrade in the form of cross-device measurement tools. This lets marketers get a much clearer look at the entire customer journey and the various devices that are used during the process.
Uptick Can Help
We are firmly placed at the forefront of innovative digital marketing companies. Not only are we constantly looking out for updates and changes, we are prepared and ready for them! Digital marketing is our passion, and delivering our clients the best possible services will always be our mission. No matter what changes occur in the future, we’re ready to excel. Contact us today for more information on how we can help your business.
