How to Leverage Social Media Stories for Business Marketing

social media stories for business
We get it. Right when you feel like you’ve gotten the hang of one social media feature or platform (we’re looking at you, TikTok), another one is rolled out. And you’re starting back at square one. Don’t get discouraged or give up. We’re here to help you stay current on the latest social media trends and utilize them to your business’s advantage. So keep reading to learn more about using social media stories for business marketing.

What Are Social Media Stories?

Stories are quick 10–20 second video, boomerang, or photo clips viewable for 24 hours by your followers or anyone who goes to your page. They appear at the top of your Instagram and Facebook feed as a thumbnail image.
Snapchat was the first platform to introduce stories back in 2013 as a way for followers to see what’s going on in real-time. Instagram and Facebook followed later in 2016. Stories have definitely evolved and become more popular over the years. According to the stats, around 500 million people use stories daily. New features like gifs, polls, and links get added all the time, making it an excellent tool to engage customers and keep them informed.

Why Should You Use Social Media Stories for Business?

As we said earlier, stories are an excellent way to engage customers and keep them informed on sales and new products. Not only that, but they’re also useful for humanizing your business and gaining new customers.
Drive engagement: Engage with your audience on a more personal level by inviting them to be more involved with a brand they love: you! Polls and the questions feature are especially effective at engaging customers by getting them to actively participate with more than just a “Like.” Give them a say in a new product or service you’re developing, or ask them what they would like to see from you next. This can encourage them to get excited and look forward to new releases.
Increase reach: Stories are also great for increasing your reach by letting your followers know about a new post, just in case they missed it. You can even drive followers to your page by teasing your new post with a “new post” sticker and telling them to go to your page to view and like the full image.
Drive website traffic: If you have an online store, stories can help increase your website traffic with links. Add a photo or video of your new product while explaining its benefits and add a link to where they can purchase.

Need Help?

Trying new features on social media can feel scary and overwhelming, but it doesn’t have to be. We can help! Our social media marketing services help you stand out from the crowd and put your brand in front of the right users. Start a conversation with us today!