Undoubtedly, video content is a powerful tool for business and brand awareness. It’s not too hard to see why video is such a popular choice for social media—it’s information displayed in an easy-to-digest format that gives our eyes a break from an overload of textual information online. In order for your brand to remain in the competitive seat, you need to have a good understanding of the power of video content for your business. Then you need to know how to leverage it to your advantage.
Here, we’ll outline five no-brainer ways to add video content into your marketing strategy.
#1: Use Customer Testimonials
If you scroll through YouTube, you’ll find pages and pages filled with people sharing transparent, honest reviews about products and services they’ve used. This can be anything from makeup products and bug spray to goods and services like DoorDash, Amazon Prime, or HelloFresh. What makes these videos so important is not the content they’re promoting, but the audience who’s viewing them. In this case, it’s the target audience—the people who are curious about a product or service, are most likely to buy it, and are interested to learn if it’s worth their money.
Though you’re less likely to create a vlog for your audience to watch, you can still utilize customer reviews and testimonials to your advantage. A customer testimonial video has the power to boost conversions and persuade viewers to take action—by showing those viewers a real person providing honest feedback.
#2: Product Demos
Compelling product demonstration videos are powerful sales tools. They’re educational, memorable, and multifaceted. Showing your product in action piques interest in prospective customers and captures their attention. A great demo video shares the value of your offering (product), solves an immediate problem, and convinces your viewers they can’t live without it.
Use product demonstration videos to tell a story about your product, speak directly to your target audience, and emphasize how your product can solve their problem.
#3: Bring Words to Life
Remember, people are less likely to pay attention to a jumble of words on a screen—it can be boring, and people don’t like boring. Instead of showing pages filled with blocks of text, consider making a short video to bring those words to life. Your web visitors are more likely to hit play on a short video than they are to read through an entire webpage of information.
#4: Get Personal
Your personality can be your biggest selling point—use it wisely! Customers want to see that you know what you’re talking about. But they also want to see that you’re a kind, relatable human being with feelings and the ability to crack the occasional joke.
If you want to show others what a day in the office looks like, consider filming a Q&A with some of your employees. Show behind-the-scenes banter, and talk about the day-to-day grind of your office.
Give people a chance to get to know the people behind the brand.
#5: Live Stream
If you’re not already on social media, you should be. Live steaming is a trend that continues to garner momentum on Facebook, Twitter, and Instagram. It’s a great way to connect with your customers and answer their questions in a personal way. Live streaming involves going on camera live, while viewers tune in and send you questions via text chat.
You can address each individual user and answer their questions screen-to-screen. It’s a personal way to connect with your followers, and provide them with the answers they desire—which ultimately helps you gain their trust.
Creating relevant video content can be intimidating, and if you’re new to content creation, it can be a lot to handle all at once! Luckily, our team of content marketers knows a thing or two about creating valuable content, and can help you get on the right track. Call us and start leveling up your video creation game today.
