You budget for your online marketing, create the strategy, and launch your campaign. Now what? How do you know if it’s working? You can see a ton of data, but what does it all mean?
We’re here to answer all those questions, and more. Read on to find out how you can make sure your online marketing is working.
Search Engine Optimization (SEO)
If you’re wanting your business to be found online, then SEO is probably the route for you. Most people don’t know a lot about SEO, so don’t feel like you’re behind the game if that’s you. Unfortunately, if you don’t understand how SEO works, it can be hard to know if it’s working.
Google Rankings
The first thing to understand about SEO is that Google doesn’t rank websites or businesses—it ranks web pages based on keywords. Start off by identifying 5-10 keywords that your potential audience would search for when looking for your product or service.
Next up, you can use online tools, like SEMRush, to see where your business or organization is ranking on those keywords. If your SEO efforts are working, you’ll see that number start to improve. (Note: Depending on your industry and a few other factors, SEO can take a while to show results.)
Website Traffic
There are a lot of ways to drive traffic to your website, like SEO, digital advertising, and social media marketing. With a little bit of know-how, you’ll be able to figure out where your website traffic is coming from and how to create more of it.
Google Analytics
Google Analytics is the best way to analyze your website traffic. The best part? It’s free! But you need to make sure that you understand what you’re looking at in your Google Analytics report. Here’s a breakdown of some of the terminology.
Google Analytics breaks down into three standard segmentation groups:
- Channels – this is the highest-level grouping
- Direct – visits to your website where the visitor types your URL directly into the browser
- Organic search – visits from non-paid search results
- Paid search – visits from paid search results (i.e. Google ads)
- Display – visits from display ads (i.e. banner ads)
- Referral – visits from other websites (i.e. someone linking to your website in a blog)
- Social – visits from social media networks
- Email – visits from emails (i.e. newsletters)
- Other – visits from mediums that Google can’t identify
- Mediums
- Organic
- PPC
- Referral
- Sources – these are Google’s most specific default grouping
- Bing
- Direct
Alright, now that we got all of that out of the way—how do you use that information to know if your online marketing is driving website traffic? Basically, it allows you to see exactly where your website visitors are finding your website. Let’s say that your visitors from social media channels increased from 2% to 10% after putting some of your marketing budget into social media marketing. That’s a win!
Choosing the Right Partner
As the above has shown, information is key when it comes to keeping track of your online marketing. Knowing metrics like these are half the battle in figuring out if your marketing dollars are being well spent. Uptick Marketing provides our clients with a dedicated Marketing Consultant, whose job it is to be your ongoing digital marketing partner.
Through your Marketing Consultant, you’re given regular performance reviews and updates regarding your campaigns. These can vary depending on the services chosen, but can include CTR, CPC, impressions, conversions, web traffic, clicks, and more. You can also tailor reporting based on your company’s goals.
Need Help Making Your Online Marketing Work?
Okay, now that you know how to check if your online marketing is working, maybe you realized that you could use some help. That’s where the experts at Uptick Marketing come in! Our team can help you get data-driven results that you can trust. Get in touch with us today to find out how.
