Instagram can be a company’s most powerful weapon or the final piece of a digital marketing puzzle that it can’t seem to solve. The social media platform has risen to over a billion users, making it important that your business masters its brand identity on Instagram. But what is the best way to do so? You’ve used the best images, mastered the hashtag and more – but there are still steps to take to go from a poor to great Instagram presence!
Community
The whole point of social media platforms is to be social – so don’t be afraid to interact with other accounts! Responding to comments, liking your audience’s pictures, and spending time engaging your community outside the platform all go a long way in showing your company’s human side. Another way to improve audience engagement is by putting calls-to-action in your writing. Captions that ask a question, offer giveaways, or instruct the audience tend to perform better than their less-engaged competitors.
Timing
The phrase “timing is everything” is certainly not lost on social media posting – and Instagram is no exception! You’ve got the perfect images and content, but your still need to master the perfect moments to post. Many posting platforms provide this information for their clients. We’ve also noticed that the hours around the beginning and end of the workday, along with lunch, tend to be popular times to post.
Use All the Features
It may be likes that you’re going after, but that’s not all that your audience is interested in. Instagram provides many opportunities for brands to show their customers new content, and it’s up to you to take advantage of these social media nuggets of gold! Instagram Live and Instagram Stories are two ways to send new content without overflowing your audience’s feed. This also lets you reach people that may have missed a post talking about a similar topic.
Another factor to consider that many brands may not give much thought is the bio. While you may be more focused on the posts, the bio contains the link to get people to your website and the opportunity to provide more information about sales, upcoming events, or whatever you think people need to know about.
Partner with a Professional
Believe it or not, there are professional digital marketing companies that spend their time and energy providing the very best look to your brand’s social media profiles. Uptick Marketing has years of experience doing exactly that, and we pride ourselves on staying up-to-date with the latest algorithm changes and popularity trends. If you’re struggling to build an audience, there’s no shame in asking for help. Contact us today for more information.
