Why Outsourcing Your Digital Marketing Saves You Money

outsourcing digital marketing
It’s an age-old question for many businesses (well, at least for as long as digital marketing has been around): Should I insource or outsource my digital marketing strategies? This can be a tough decision to make, especially when you’re not terribly familiar with everything that digital marketing encompasses.
Here at Uptick, we’re passionate about the perks of outsourcing your digital marketing. This is because we believe it’s the best use of your money, the best use of your time, and the best use of your energy.
Let’s take a closer look at all three of those aspects.

#1: Outsourced Digital Marketing Is a Better Use of Your Money.

This is arguably the biggest issue on the table. Many businesses have a set budget for marketing, and so they often default to hiring a team of people – each of which costs them tens of thousands per year – to do all of the marketing work. And if we’re being honest, many of the teams at these companies become bloated with extra people who don’t really have enough to do on their own.
However, when a company outsources, their costs are almost always lower because they are not directly paying the salaries of the people who are doing their work. They are paying the agency fees instead of the payroll plus benefits – and that’s huge cost savings for them.

#2: Outsourced Digital Marketing Is a Better Use of Your Time.

Because of budget restrictions, most companies cannot afford to hire a truly talented, knowledgeable marketing staff. This results in hiring under-qualified employees who work slowly and unimpressively, thereby requiring extra supervision, multiple work edits, and extended deadlines.
But when you outsource to a professional digital marketing agency, you get the people who know what they are doing working for you. They work quickly, they’re trained to understand your brand, and they are experts in their particular field. No guesswork, no excessive edits. Just expertise in its purest form.

#3: Outsourced Digital Marketing Is a Better Use of Your Energy.

When you have a marketing team in-house, not only are they costing you more money and eating up more of your time, they are also requiring too much of your focus. Business owners don’t need the hassle of having to manage an in-house marketing team. It’s just too much to worry about with all the other things that go into running a business.
Instead, business owners should outsource their marketing to a qualified agency, because that way, they’re not managing the marketing team – the agency is. That leaves more space for the business professionals to focus on development, sales, and other critical components of their company.

Looking for a Top-Notch Digital Marketing Agency? Contact Uptick Today!

Here at Uptick, our team is made up of experts. Whether it’s SEO, content, or paid advertising, you won’t find anyone else in town who understands the industry like we do. Ready to start a conversation? Contact us today!

About Anne

Uptick’s Vice President of Client Strategy, Anne studied Advertising and Public Relations and Spanish at the University of Alabama, spending one semester abroad at La Universidad de Alcalá de Henares in Madrid, Spain. Her love for the art of language has translated into four published works, multiple speaking engagements, and also, marketing. At Uptick, Anne oversees Uptick’s internal operations, including four production teams (content marketing, digital advertising, SEO, and support), process development and management, and internal business strategy. The Birmingham Business Journal also named Anne the 2022 Business Leader of the Year.

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