SEO: Why You Need Keyword Research

seo marketing
Are you having a hard time finding your website in search results? If so, then there is a chance that you are not optimizing the correct keywords.
Every website has a domain authority, which is a number on a scale of 1 to 100. The higher your domain authority, the more likely you are to rank for a given term. There are many things that go into determining your domain authority, including the age of your domain, links to your website, and exceptional content.
However, it is not easy to raise your domain authority – it takes a lot of work and cannot be done overnight. So, what do you do in the meantime to help your website appear in search results? You find keywords that your website actually has a chance of ranking for and then you optimize your website for those keywords.

What is Keyword Research?

Keyword research involves determining the number of monthly searches each keyword gets and the number of people competing for that keyword. Uptick Marketing can use our keyword analysis tools to determine which keywords you have a high chance of ranking for based on the number of people competing for the words and by taking into consideration your domain authority.
seo birmingham alFor example, Uptick Marketing has a much higher chance of ranking for “online marketing in Birmingham” than we do ranking for “marketing” on a national level. Therefore, we get better results by using the long-tail keyword as opposed to the broader word to describe our business.
Furthermore, with search engines focusing more on local search results, this optimization tactic becomes even more important.
The image to the right (or above on larger screens) is a small sample of our keyword research for our new office in Destin, Florida.

How to Implement Keywords into Your Website

Once you determine which keywords are best for your business, it is time to optimize the backend of your website for those terms. This onsite search engine optimization means going in and changing the content that appears on your website in addition to the meta title, meta description, URLs, and alt images.
In short, you go in and edit the page to help search engines understand what the specific page is about. Additionally, you should also insert internal links to other, related pages to your website.
This tactic is referred to as onsite search engine optimization.

Moving Beyond Your Website: Local Search Engine Optimization

In addition to changing the information on your website to match your new keyword strategy, it is important that you update your off-site information as well.
For example, Uptick Marketing offers a local search engine optimization package where we go in and take control over your profiles throughout the Internet. We ensure that correct and consistent information about your business is updated on these directories.
We also add images, keywords, descriptions, and other relevant information about your business. The end result is that Google (and other search engines) trust you more since your data is consistent across each of these directories. Then, Google is able to build a better profile on you, which increases how much they trust you.
Obviously, the more a search engine trusts you, the higher you rank on search results.

Looking for Search Engine Optimization Help?

If you are looking for help getting your website to appear in search results, turn to Uptick Marketing, headquartered in Birmingham, Alabama. Allow us to help you provide helpful information to search engines to build your trust and help your website appear higher in search results.
Contact us today for a free consultation!

About Uptick

Uptick Marketing is a digital marketing agency based in Birmingham, AL. We provide a variety of digital marketing services (30+ services à la carte) to our clients, including search engine optimization (SEO), content marketing, digital advertising, graphic design, video production, and more. We work with business owners, marketing directors, and other key stakeholders every day—and we believe in results-driven strategies that work to grow your business.

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