Should My Business Be on TikTok?

tiktok business
You’ve heard aaaalll about it, but you swore you wouldn’t touch it with a 10-foot pole. And yet, here you are. TikTok didn’t disappear like some thought it would—it’s still going, and it’s going strong. Because it’s still going strong, it’s evolved a lot. Seeing brands and businesses on your feed isn’t uncommon, and they’re gaining a lot of traction from it. And contrary to popular belief, you don’t have to do goofy dances to publish content on TikTok. 
But is it right for your business? We’ll go over all the benefits here. 

Let’s Start With the Stats

Two billion downloads. 800 million active users. You can’t deny it—the numbers are compelling! Just to give you a frame of reference, here are the user numbers for other popular social media platforms:

  • Facebook: 2.7 billion
  • Instagram: 1 billion
  • Twitter: 353 million

For a relatively new platform (2016), that’s huge. And it’s growing every day. As far as demographics go, it’s pretty much what you’d expect—with 10 to 19-year-olds making up 32.5% and the 20 to 29 crowd making up 29.5%. 

Important Things to Know About TikTok

But is it right for you? Now we’ll dive into some important things to keep in mind when deciding whether or not your business will join the platform. 
TikTok’s Audience Is International
TikTok has a presence in more than 150 countries—meaning the chance for your content to go viral is pretty high. Add in the sophisticated (and very targeted) “for you” page, and that chance only increases. If you’re looking to reach an international audience, or you’re just looking for your stuff to blow up, TikTok’s wide reach could be beneficial.
It’s All About Video Marketing
If your product or service is a natural candidate for video marketing, then TikTok might be where you need to be. If you haven’t broken into this area of marketing, here’s a compelling statistic for you: 86% of people say they’d like to see more video content from brands. If you have great video content already, then uploading it to another platform will be easy. And if you don’t have great video content, TikTok makes creating short, quality content incredibly accessible. 
Connecting to Your Audience Is Easy
With the content short, the algorithm quick-witted, and users’ temptation to just keep scrolling and scrolling continual, connecting with your audience has never been easier. There are tons of trends to hop on if you’re struggling to come up with unique ideas—or you can start your own trends with branded hashtags or remix challenges. 

But Is It Right for YOUR Business?

Okay okay, so you understand a little more about the draws of TikTok—but should you be on it? We can help you figure that out pretty quickly with a few simple questions. 
Is Your Target Audience on TikTok?
First things first. When it comes to marketing, who your target audience is and where they hang out should be top of mind—always. So, is your target audience on TikTok? If you answered “yes,” then boom, you’re good to go. Stop reading and get to gettin’. If you answered “no,” then we have a follow-up question for you: If your target audience isn’t currently on TikTok, do you think they will be in the near future? 
Almost all social media platforms start out with only the younger generations. And almost all of them grew over time to include a wide range of ages. Take Instagram for example—this platform started out with mostly teenagers and young adults, but now it’s the core of so many businesses’ social media marketing strategies. 

Need More Advice?

If you need help with any of your digital marketing strategies, Uptick is here to help. We’re always down to talk PPC, behavioral advertising, blogging, social media marketing, SEO, and more. Reach out and start a no-obligation conversation with us today.