Social Media: Follower Retention

Do’s and Don’ts of Social Media
One of the hardest parts of social media marketing is getting your accounts off the ground and gaining steam; even harder yet to retain the followers you gained. But don’t worry! Below are a handful of great tips to keep your followers coming back for more!


One of the most common reasons for losing followers is over-promotion. Over 46% of users will unfollow an account if they feel like they’re posting too many overt advertisements. Varying your content between your own product, industry news, testimonials, and customer spotlights can all help with follower retention.

On-Topic Information

It’s so easy to go off the rails and post content that you feel is pertinent to your account; however, you have to maintain content that is relevant to your followers. Users follow your account for your product and the quality of content that you put out. Maintaining a consistent style will give them assurance to stick around and engage.


Over posting on certain platforms can be a quick turnoff for your audience and make the unfollow button an appealing choice. People don’t want to see one single account flooding their timeline or newsfeed. Try scheduling posts intermittently throughout the day to avoid oversaturation!

Actively Engage

Followers who don’t receive responses to comments and questions will often unfollow or leave negative remarks. Actively engaging with followers’ comments will galvanize them to continue their interactions with your accounts.

Developing a Strong Following

Building and maintaining an actively dedicated follower base requires intentional interaction. Meet your followers where they are and engage them as they like, comment, and share your posts. Interested in learning more on follower retention? Feel free to reach out to us for more information!

About Jerry

Jerry (a.k.a. ‘ol’ Presentation Eyes’) is a founding partner at Uptick and our Vice President of Business Development. Jerry has 20+ years of digital marketing experience and has worked extensively with several local businesses, from dental practices to retail stores. Over his career, Jerry has worked with businesses, big and small, including brands like Target, Wells Fargo, and Coca-Cola United. He has also been engaged in several speaking events, presenting at the American Marketing Association, American Advertising Federation, and for chamber of commerces across Alabama.

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