Much like Pandora’s box, social media came onto the scene rapidly and brought chaos with it! Unlike the mythological container though, social media can also be used for good—especially when it comes to promoting your company. However, many businesses are still hesitant to commit to marketing through social media platforms. Whether it’s failing to see the value or not feeling that your target audience is on these sites, there are quite a few reasons to be nervous about moving forward with social media marketing. In reality though, every company needs to place a focus on it. Don’t believe me? Learn a few of the most important aspects of social media management here.
Reputation
Joan Jett may not give a damn about her bad reputation, but your business certainly should—and social media is one of the leading sources of reputation management in 2019. Some social media platforms like Facebook literally let users review businesses they’ve worked with on their platform, but that isn’t the only way your reputation is influenced.
Every comment and post on your social media pages is being read by the public, and it’s up to you to turn questions and critiques into positive results. Instead of viewing social media as another concern, view it as an opportunity to stay ahead of the competition by putting your best foot forward. Place a focus on having happy customers leave positive reviews on these accounts and quickly responding to disgruntled comments to give your company the compassionate image that consumers want to see.
SEO
Specifics of the relationship between social media and search engine optimization are still debated amongst digital marketing experts, but there’s one thing that everyone agrees on—if you care about SEO, you need to care about social media. Your social media pages need to be sharing links to your website, and your website needs to include links to these platforms! Consistent social media information provides much needed support for local search results. Having the correct name, address, and phone number across all platforms greatly helps with these results, and claiming profiles goes a long way as well.
Engagement
I briefly went over this when discussing reputation management, but the ability to directly engage with your target audience cannot be understated. Social media provides an easy path to become an industry influencer and lets both consumers and potential employees stay updated with your latest developments. Another often underappreciated aspect of these platforms is the ability to meet customers at any point of the sales funnel and slowly guide them to the purchase and review stages.
You Don’t Have To Do It Alone!
One of the biggest factors that keeps businesses from reaching their full social media potential is a lack of education and/or confidence about the subject. Fortunately, there are professional agencies that devote their days to learning the latest social media trends and updates. Uptick Marketing is a leader in this field, and we’re more than ready to help you. Contact us for more information.
