Here at Uptick, we only have the best of the best on our team. That’s how we make sure that our clients are getting the best digital marketing experience possible. This is especially true for the Uptick SEO team.
What Is SEO?
Everyone wants to be at the top of Google’s search results, but most people don’t know how to get there. That’s when Search Engine Optimization (SEO) comes into play. There’s more to it than just keywords too. Our team of experts has a stockpile of comprehensive strategies to help businesses and organizations achieve and maintain better search visibility.
Did you know that about 68% of online activity begins with a search engine? And less than 1% of people will click on the second page of search results to find what they’re looking for. That means that if you’re not at the top of those results, you’re not likely to be found.
Meet Lance, Director of Search Engine Optimization
There’s a reason that Lance leads Uptick’s SEO team. After 10 years in the industry, no one knows the inner workings of Google like he does. (Okay, maybe Google itself knows more.) While metadata and Schema markup might sound technical and overwhelming to some, Lance has a way of making it exciting and easy to understand.
Not only is he great at keeping up with SEO, but he’s also a great leader. SEO Strategist, Joey, says “Lance leads with the perfect balance of strength and humility. He’s truly an SEO expert, but he’s always willing to hear new ideas.” Lance seems to feel the same about his team too. “I enjoy being a part of a talented team that excels at innovation for our clients. It’s rewarding to work with people who are talented at their jobs AND wonderful people to work with.”
How Uptick SEO Stands Out
We’re not exactly sure how Lance does it, but he manages to keep up with everything Google does behind the scenes. This means that we’re able to keep up with trends and adjust strategies months ahead of our competitors.
Not only is our SEO team always innovating, but we also enjoy doing it! When you get a group of people who enjoy being around each other and enjoy what they’re doing, you get an SEO powerhouse that makes sure clients meet their goals.
“Enjoying your job and the people you work with makes a recipe for a healthy culture and place to do great work.” —Lance
What Success Looks Like for Uptick’s SEO Team
Success in SEO can look a little different than other digital marketing services. Results aren’t always immediate. Your SEO strategy will likely need to build up momentum before you start to see your business move up in the search results.
But that doesn’t mean you shouldn’t invest in SEO! Our stellar team of experts knows exactly what to look for to make sure you’re getting the best ROI possible. Our biggest win is seeing your excitement when we’re able to prove that your digital marketing efforts are working. According to Lance, “It fuels my motivation to keep working smart for our clients.”
Let Us Work Smart for You
The biggest piece of advice we can give businesses and organizations is not to ignore SEO! It’s a necessary part of your digital marketing strategy that you can’t neglect. If you’re ready to learn more about how SEO can benefit your business, get in touch with us.