Transforming a Digital Marketing Strategy

digital marketing strategy
Digital marketing has become the new norm, and many companies will find that their current digital marketing strategy simply isn’t getting the job done. But where does one begin to change such a massive concept?
Much like the old “eating an elephant” analogy, we must handle this task one bite at a time. Starting with a broad understanding of what needs to be improved and narrowing down these changes of strategy into different categories will make this massive change seem much more manageable! We discuss three different things to remember as you begin the process of changing your digital marketing strategy here.

Stay Organized

As we stated earlier, recreating a digital marketing strategy is a big task – but staying organized throughout the process makes it much more manageable. This is crucial from the very first step. Your team needs to know why these changes are being made, how they will benefit the company, and what their role is in this transition. Having clear tasks and objectives makes for a more organized and motivated workspace, making the entire process much easier.

Crossing Channels

It would be important for specific people to focus on the specific tasks within their specialties. Also, different marketing channels need to have clear methods of communicating and collaborating with each other. This includes crossing digital and traditional marketing channels, as well as the various pieces that make digital marketing possible. For example, your digital content should communicate the same thing as your print ads AND they should be able to work with SEO.
This policy needs to start at the top of your business and be a prominent goal that every employee understands. When a new campaign or policy is designed, the entire team needs to be aware. From sales to graphic design, your entire team should be on the same page and working together towards a common goal.

Stay UPdated

Technology is going to continue to improve, and new innovations are going to surprise entire markets. There will always be new changes, and that should excite you! Working with digital marketing experts puts you at the head of the pack without distracting you from the daily tasks that come with running a business! Uptick Marketing is ready to make you a leading innovator, putting you ahead of the competition when it comes to digital marketing strategies. Contact us today for more information.

About Jerry

Jerry (a.k.a. ‘ol’ Presentation Eyes’) is a founding partner at Uptick and our Vice President of Business Development. Jerry has 20+ years of digital marketing experience and has worked extensively with several local businesses, from dental practices to retail stores. Over his career, Jerry has worked with businesses, big and small, including brands like Target, Wells Fargo, and Coca-Cola United. He has also been engaged in several speaking events, presenting at the American Marketing Association, American Advertising Federation, and for chamber of commerces across Alabama.

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