Have you stopped using Twitter for your business? If so, you’re not alone. Over the last few years a lot of businesses have stopped using Twitter for a variety of reasons.
First, Twitter is time-consuming. To do it right, you have to spend a considerable amount of time not only coming up with tweets for your company, but also responding to other people’s tweets.
Second, there are so many social media platforms and a lot of businesses in the business-to-business (B2B) area have discovered that LinkedIn is what gets them the best return on investment (ROI).
However, nobody doubts the importance of search engine optimization – showing up in search results on Google, Yahoo, Bing, and other search websites. The new “deal” between Google and Twitter ultimately means one thing for your business: You have to tweet!
A Look at the Google and Twitter Deal
In a nutshell, this new partnership makes it so that tweets will start to appear in Google search results sometime between now and the next three months. Twitter also reached a similar deal with Yahoo.
The specifics about what real-time tweets will start to show in search results and how that will happen have not been fully disclosed, but one thing is certain: your brand needs to be actively sending out tweets to take advantage of this new way to help your business appear in search results.
Real Time Search Results for Tweets
Furthermore, the deal means that real-time tweets will start showing up in search results. What does that mean? That not only will your brand need to be sending out tweets more often, but you also need to be more active on the social media platform overall.
This means staying up-to-date on what is currently trending and participating in the conversation in an effort to improve your overall brand visibility.
Does the Deal Really Affect Your Business?
Yes! Whether you have a small mom-and-pop shop or an international business, this deal does affect your business.
Google is the most frequently visited website in the entire world and continues to house approximately 75% of search traffic. Therefore, having your tweets show up in search results when potential buyers of your products or services are searching online is a big deal.
Google has already included social media platforms in its most recent algorithm updates (which are used to determine how and where your website appears in search results). This deal is another step forward and shows that Google continues to value social media when it comes to search engine optimization.
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