Video Content: The Growth Opportunity You May Be Missing

video content
Video content is one of the most popular mediums for businesses today, and there’s a reason—video content is engaging, memorable and more popular among people than any other type of content you’ll find on the internet. In fact, 76% of businesses have said that video content has helped them increase their sales, and 80% of marketers have said it’s increased the time customers spend on their website.
One of the most common problems marketers and business owners face is driving engagement and traffic. No matter what industry you’re in, video content can increase your brand awareness and product sales.

Quick Stats

There are so many statistics supporting how effective video marketing can be for your business. 81% of people have been convinced to buy a product or service by watching a brand’s video. 85% of people say they’d like to see more video from their favorite brands in 2018. In addition to these numbers, when both text and video are presented on the same page, 72% of people would rather use video to learn about a product or service you’re offering them.

Where Should You Start?

You’ve seen a million different kinds of videos online, but how do you use it to sell your specific product or service? These videos are designed to be adaptable and to go anywhere—your social media platforms, your company’s website or landing pages, on blog posts, etc.
One really simple way to utilize video marketing is to show your product in action. Having someone use your product in a video is an easy way for your potential customers to see how it works—expectations are everything these days. If people can see that it works and it works well, they’ll be way more inclined to actually purchase from you because they’ll be able to visualize what their lives will be like with your product.
Another way to showcase your product is a more in-depth tutorial video. People love these because they are able to not only visualize themselves having the product, but also visualize themselves using it easily and effectively! Quick, fun and engaging tutorials can deliver thousands of words of information in an digestible way. It’s a sales pitch without screaming “buy my product!” You’re simply showcasing your product and how well it works, and your consumers can make up their own minds.
It’s a little harder to show a service in action, but there are plenty of ways to get creative with video content. You can answer frequently asked questions, have Q&As with the experts or make an educational series of videos. It might take a little brainstorming, but there are nearly endless possibilities.
If you have satisfied customers, use them to your advantage! Getting your biggest fans to explain how much they love you on a video can go a long way. What you’re doing with these kinds of videos is showing proof of demand, as in proving that there’s a market for your product and that it works. People want to hear from real people, and the most convincing reviews are reviews they can see for themselves.
There’s nothing more crucial than social proof—studies show that nearly 70% of online customers look at a product review before they buy it, and product reviews are 12 times more trusted than product descriptions or sales copy from the manufacturers. The great thing for you and your business is that customer reviews don’t have to be anything fancy. At the end of the day, people just want to know that your product can—and will—solve their problems.

Developing Unique Idea for Video Content

Online audiences want short, digestible content—nothing that drags on. You can take that idea in any direction. You can make your audience laugh, you can make them cry, or you can inspire them to take a specific action. Just remember that videos you create should be a part of a larger campaign—have an overall vision in mind, and use that as your foundation instead of planning video by video.
It all starts with understanding your core audience. Figure out where they spend their time on the internet, what they’re watching and listening to, and what they like to buy. It’s not creepy—it’s an essential part of marketing, and it’ll help you sell to people who actually want to buy from you! Once you know what your audience is actively seeking, you can create content specifically for them.
Your concepts can be as specific or as abstract as you want, as long as they connect back to your business and your overall vision. And, to be clear, fun video marketing doesn’t directly promise sales, but it’s amazing for the brand awareness stage of the sales funnel, which is ultimately vital in leading your customers to action.
There are endless possibilities in video marketing—but that shouldn’t scare you. It should excite you! Start brainstorming, stick to your company’s overall vision, and connect with your audience in a genuine and effective way. For more expert advice and ideas, call Uptick Marketing today!

About Luke

Luke is Uptick’s Director of Content Marketing. He earned his Master of Technical and Professional Communication from Auburn University and a bachelor’s in English from the University of Alabama at Birmingham. He has also been professionally copywriting for more than half a decade. In his role as Director of Content Marketing, Luke manages a team of copywriters and graphic designers, is heavily involved in client communication, strategizes content marketing for clients, and more. His copywriting focus includes writing for technical, industrial, and scientific clientele, but he’s also been known to throw his fair share of puns around.

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