What is AB Testing?

If you are wondering “What is ab testing?” then you are definitely not alone. Over the last few years, businesses have started to take advantage of online marketing and advertising. The great thing about these digital methods is the ability to determine effectiveness, which was not always easy with traditional avenues.
AB testing tools, in a nutshell, allow you to test different variables in order to determine the most effective option.
Using AB Testing Tools for Email Newsletters
Simply put, AB testing takes two concepts and tests them both in front of your audience to see which one gets the best response.
Let’s use email marketing as an example.
With AB testing tools, you can determine everything from which email subjects work best to the time of day and day of the week you should send out your campaign. This testing allows you to tailor your campaigns for the future.
In the example below, the exact same newsletter was sent to two different small segments of the client’s email list. The only difference was the subject line used. Both emails were sent to 100 people. The email with the “Subject Line B” received the most opens; therefore, that was the subject line used to send out to the rest of the email list.
what is ab testing
Below are a few ideas for AB testing to help improve your email marketing campaign.

  • What are the best email subject lines?
  • Which days of the week are best for sending out emails?
  • What time of day seems to work best for your email list?
  • Which types of emails (discounts, products, informational, etc.) tend to get more open rates?

When it comes to utilizing AB testing for your email campaigns, the options are endless. Make sure you only change one variable at a time to determine the true cause of the differences.
Using AB Testing Tools for Digital Marketing and Advertising
In addition to email newsletters, you can use AB testing tools for a variety of digital practices, including pay-per-click campaigns, landing pages, and call-to-action buttons on your website.
In short, the goal of using AB testing tools is to determine what works best and replicate those aspects in future campaigns. By adopting a scientific approach, you can constantly evaluate your digital marketing elements – down to the specific words you use – and quickly see which option resonates the most with your audience. That is then your preferred choice moving forward.
Want to learn more about how you can use AB testing to improve your digital marketing and advertising efforts? Contact Uptick Marketing today for a free consultation.

About Uptick

Uptick Marketing is a digital marketing agency based in Birmingham, AL. We provide a variety of digital marketing services (30+ services à la carte) to our clients, including search engine optimization (SEO), content marketing, digital advertising, graphic design, video production, and more. We work with business owners, marketing directors, and other key stakeholders every day—and we believe in results-driven strategies that work to grow your business.

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