What Is Influencer Marketing?

influencer marketing
An influencer is a social media user that is prominent in their respective industry. It could be a sneakerhead with 100,000 followers, or an outdoor enthusiast with 1,500 followers. Often, these influencers have a dedicated following that look to them for purchasing advice. This poses a lucrative opportunity for brands to expose their product to consumers outside of traditional methods.

Authentic Marketing

The most appealing aspect of using an influencer to market your product is the authentic approach in which they take to connect with their audience. Influencers can show your product or service at work in their personal lives with seamless integration. In this way, a consumer can see how your brand can mesh into their everyday lives and drive traffic back to your accounts.

Influencers are Digitally Savvy

In an ever changing world of social media, chances are that your influencers will have a pulse on what connects best with your target audience as they’re the one that interacts with thousands of them on a regular basis. The influencer will understand how to adapt to keep your product relevant in their posts.

Search Engines Prioritize Original Content

Search engines like Google prioritize the content generated by users to show up as top results in a search. Utilizing an influencer to showcase your brand can be effective in keeping your brand relevant and noticeable at the top of the search results.

Choosing the Right Influencer

Selecting the right influencer to showcase your brand can take research and a good bit of negotiation. But don’t worry! Our team at Uptick has experience developing social media strategies and positioning brands at the forefront of their industry. Reach out to us with more questions about influencer marketing, and we’d be happy to help!

About Anne

Uptick’s Vice President of Operations, Anne studied Advertising and Public Relations and Spanish at the University of Alabama, spending one semester abroad at La Universidad de Alcalá de Henares in Madrid, Spain. Her love for the art of language has translated into four published works, multiple speaking engagements, and also, marketing. At Uptick, Anne oversees Uptick’s internal operations, including four production teams (content marketing, digital advertising, SEO, and support), process development and management, and internal business strategy. The Birmingham Business Journal also named Anne the 2022 Business Leader of the Year.

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