What Is SEO & How Does It Help Your Business?

The global pandemic has caused massive shifts in the global market. More than ever, having the right search engine optimization behind your business website is critical to your company’s success. That is, to get your website and products in front of your target audience, you’ll need search engine optimization (SEO) and a solid digital marketing plan to help. If you’re a business owner or stakeholder wondering if SEO could make a difference for you in the online market, read on for a helpful primer.

What Is SEO marketing & Search Engine Optimization?

In short, SEO marketing is the use of specific keywords to increase search engine rankings to improve a business’s visibility in the online market. Like it or not, most customers expect businesses to have an online presence. Whether this is through a website, social media, or both, it’s important that your company and products are easily accessible online. The problem occurs when businesses stop short with their online presence, and neglect the SEO marketing that will drive its success.
No matter how great your website is, it won’t get you far without proper digital marketing, including the latest in search engine optimization. SEO is super important because it offers much-needed exposure on SERPs (search engine result pages). In other words, when a customer or potential client types a search into Google or another search engine, it matters that your company comes up at the top of the search engine’s recommendations.

How Do I Get SEO Help for My Business?

Digital marketing can be complicated for people who aren’t familiar with SEO, or how even success in the online sphere comes about. The good news is that business owners can increase their odds of organic and search engine traffic by hiring people dedicated to improving search results. Hiring someone like Uptick Marketing is a great way to get your business the exposure it needs at the top of SERPs. Authorities like Uptick can provide you with high-quality blogs, web pages, and other SEO-rich content to help boost your ranking in Google search. SEO success is to your advantage: It quite literally helps you stand out among the competition!

Is It Worth It to Show Up on Major Search Engines? Short Answer: Yes.

The idea of keeping up with all the moving parts of SEO can seem overwhelming. However, this is our lingo—literally! A major benefit to using us? We have the time to help with search rankings, meta tags, relevant content, and more toward your business’s SEO success. This allows you to truly focus on your business, which is what you wanted to do in the first place! With us, you can resume your day-to-day duties with staff, products, and customers—without having to constantly worry about how to stay on the cutting-edge of all these new marketing trends.
Give us a call today or fill out the form below for a free website audit! No strings attached!