Our last Lunch & Learn hosted at Innovation Depot in downtown Birmingham, Alabama focused on email marketing. We had a great turnout full of people who asked interesting questions about email marketing!
Not able to attend? No worries! Catch up on what was discussed about how to develop a successful email marketing campaign below.
Why does my company need an email newsletter?
Honestly, your company may not need a newsletter. Whether you need a newsletter depends on your goals and your target audience.
In a nutshell, email newsletters allow you to keep in touch with current customers and reach new customers by putting your business’s brand and message directly in their inbox. Additionally, you can encourage those who read your newsletter to share it with their friends, colleagues, and family members, helping you to spread the word.
If used appropriately and intentionally, an email marketing campaign can be extremely effective.
What’s the difference between MailChimp and Constant Contact?
MailChimp and Constant Contact are very similar. Where they differ is something that matters to all businesses: price.
MailChimp offers a “forever free” account for businesses with less than 2000 email recipients. Constant Contact does not offer this option.
At the end of the day, they are both great. It really just depends on your personal preference and the number of “contacts” in your database.
What’s the best way to get people to subscribe to my newsletter?
The best way to get subscribers is simply to ask!
You can ask in person, but that shouldn’t be the only way you allow customers to “opt in” to receive monthly emails from your company. On your website, blog, or social media channels, include an option for your customers to subscribe to your email newsletter.
It is typically best to include a very simple form that only includes their name and email address, making it incredibly easy for them to sign up. You can also encourage people to sign up for your newsletter with a social media campaign, offering incentives like gifts, prizes, and discounts.
Even simply offering educational information, personal or professional advice, tips and tricks in exchange for an email address can help you acquire new subscribers.
How often do you need to send out emails?
We suggest once a month in order to keep people updated and engaged as well as drive traffic to your site without becoming annoying. Any time you have an event, promotion, or new product, you can share that information in an email newsletter campaign as well.
What kind of content should I include in my newsletter?
Any and everything that is relevant: blogs, client news, information about upcoming events, etc. Even sharing in-office news gives your brand personality, which can help build trust.
Do I have to care about whether this is mobile-friendly?
Yes. According to the Pew Research Center, 64% of Americans own a smartphone. It is very important that your newsletter be optimized for mobile devices and formatted correctly, otherwise those viewing your newsletter on their phone will not be able to see everything clearly. And let’s face it, if they can’t see your email accurately, you will lose their interest.
How important is the email template?
Very important! You want to maintain brand consistency. With an email newsletter campaign template, every element of the newsletter is customized. The design, colors, images, and logos will all remain in line with your brand and your brand’s message.
How do I know if I’m going to spam?
Whether you choose MailChimp, Constant Contact, or any other software, that company will provide you with tracking information on each email notifying you of all bounced (spam) and unopened emails. Keep track of these numbers to determine which emails seem to be most effective and which titles are helping you to get past the spam filter.
Can I get someone to just do this for me?
Yes! Contact the email marketing experts at Uptick today to learn how you can grow your business through an effective email marketing campaign today.
More About Uptick Marketing in Birmingham, Alabama
Uptick Marketing is a digital marketing company in Birmingham, Alabama that serves businesses throughout the United States and Canada. We track everything that we do, helping you to see the results!
Let us create a tailored digital marketing strategy for your company today, helping you to reach your target audience and turn those prospects into clients!