Why (And How) to Track Google Analytics KPIs

Google Analytics KPIs
We get it. Sometimes, looking at Google Analytics feels like looking at an entirely different language. The good news is that we are here to help you make sense of these numbers—and apply them to your digital marketing strategies

What Are Google Analytics KPIs?

To start, we should address what Google Analytics KPIs are exactly. These are the Key Performance Indicators (KPIs) of your website data. In other words, these are like the numbers that tell you the most important information on your website. These KPIs range in data type and include everything from the number of page views to conversion rates. It is important to look at this information because it will help keep you informed about what is working on your website, what people are responding to, where people are getting stuck, and areas for improvement.

How to Track Google Analytics KPIs

Thankfully, there are plenty of tools and resources online to help you make sense of all the information that Google Analytics offers. There are digital dashboards like DashThis and website plugins for most website hosting platforms. Additionally, if you prefer to do things manually, Google Analytics provides a navigation menu on the left-hand side of the screen that breaks down the categories of data. Select the category and then the desired KPI from the dropdown menu. This will bring you to a page with a data table, options to view a specific time, and specific pages. 

Important KPIs to Track

There is a lot—and we mean a LOT—of information to look at in Google Analytics. Here is a quick list of important KPIs and why this data is essential. 

  • Number of Visitors: This metric will tell you the number of people visiting your website. This includes new and returning visitors. This is important to know because this will give you an idea of your reach and audience size. 
  • Pageviews: This is the total number of pages viewed, including repeat views. This tells you where your website visitors frequent and which pages they are skipping over. 
  • Ratio of New vs. Returning Visitors: This is simply a breakdown of new and returning visitors, which can be important when looking at audience retention and reaching new audiences. 
  • Average Time on Page: This metric is the average amount of time a visitor spends on specific pages. This can give you insight into whether visitors digest your content or just skim the information. 
  • Conversion Rate: This metric is important because it shows the percentage of visitors who took action on your website. This can be form submissions, call to action buttons, purchasing a product, or clicking on a specific ad. 
  • Phone Call Clicks: This metric is important because it shows how many visitors respond to your call to action. They have read your content and are ready to take the next step.
  • Form Completions: Tracking form completions will provide the number of visitors who complete your form. Tracking this metric alongside other KPIs can give you insight into how successful the placement of your form is and the content surrounding the form.  

We Are Here To Help

We know that this information can be overwhelming, but our team of experts can walk you through the ins and outs of Google Analytics and help you take your website to the next level. Whether you want to revamp your website with new graphics or revisit your SEO strategy, we are here to help! Reach out to Uptick Marketing today!

About Lance

For nearly a decade, Lance has worked with Uptick in search engine optimization in some capacity, initially building our SEO department from the ground up. His expertise in the world of optimization makes him the ideal person to keep Uptick on the cutting edge of the ever-evolving SEO sphere. A graduate of Samford University, Lance is a member of Samford University’s Entrepreneurship, Management, and Marketing Advisory Board, creating the university’s first digital marketing course. He has spoken at the Birmingham chapter of the American Marketing Association, co-hosted ‘Grow With Google’ small business events, and presented to the Birmingham and Huntsville chapters of the Public Relations Council of Alabama. Currently, he spearheads Uptick’s SEO sales, business development, and overall strategies.

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