In the world of digital marketing, there are a few tools that are must-haves in your toolbox. Keep reading to learn how you can set your business up for success with digital marketing.
Mobile-Responsive Website
It’s a no-brainer that you need a well-designed website for your business. But it’s equally important to make sure that your website is built with mobile in mind. This means that it’ll automatically format to whatever screen your visitor is using to view it—desktop, laptop, mobile phone, tablet, etc. Website visitors need an easy-to-use website, no matter what device they’re viewing it on. Bonus: Google loves when your website is mobile-friendly, and you’ll see an SEO boost too.
Email Marketing
You may have heard that email marketing isn’t worth it, but that’s simply not true. It has the highest return on investment (ROI) of any other marketing channel, at a mind-boggling 3,800%! Email marketing is one of the easiest ways to reach, influence, and educate your audience. On average, people spend about 13 hours a week in their inboxes. This is a prime opportunity for you to reach them with high-value content through the buying cycle.
Review Tracking
Ever looked at reviews before purchasing a product or hiring a business? You’re not alone. Word-of-mouth marketing is still one of the most effective ways to get people to trust your business, and reviews are just a digital form of word-of-mouth marketing. Around 95% of consumers read reviews before making a purchase. This means that review tracking can help your business build brand trust and help consumers make a buying decision. Bonus: This ALSO helps your SEO strategy, because Google loves some good reviews.
Social Media
When it comes to digital marketing, social media is unique in that it allows you to talk with your customers instead of just talking at them. It’s a great way for customers to find and engage with your business. And while most businesses have a social media presence, that doesn’t mean every business is using it to its fullest potential. With a streamlined, intentional strategy, your business can stand out from the competition.
Compelling Content
Last, but certainly not least, content marketing is a must-have tool when it comes to digital marketing for your business. Think of all the questions that you get from customers through email, social media, in person, and over the phone. Every bit of that is high-value content—because that isn’t the only customer to have that question.
An added bonus of content marketing is that you can repurpose it for so many other things!
Get Expert Help with Digital Marketing for Your Business
There’s no shame in needing a little help, especially when it comes to the ever-changing and time-consuming world of digital marketing. You’re an expert in what you do, and we’re experts in digital marketing. Let’s partner together to grow your business!
