In the business-to-business (B2B) world, lead generation involves content marketing, social media advertising, SEO, and email marketing to help sales professionals find the decision maker’s sweet spot––so to speak––and develop […]

Life before the coronavirus used to revolve around frequent grocery store trips, social outings, travel, gym sessions, restaurant dates, and so on. But now, our daily lives revolve around makeshift […]

In the past few weeks, COVID-19 has forced all of us to second guess just about everything. Some of our usual business practices now seem unimportant at best and offensive […]

If you’re a business owner, marketing could (and should) be your best friend—but one wrong move, and it takes the form of your worst enemy. It all depends on how […]

  Whether it be someone’s location, age, specific interests, or favorite sports team, Facebook marketing provides a near ideal audience-building experience for marketers. While this may seem a little creepy […]

Facebook has announced the impending launch of its new cryptocurrency, Libra, going into effect in the first half of 2020. We at Uptick have outlined everything you need to know […]

Now that we’re almost halfway through the year, we have a solid understanding of what digital marketing trends are here to stay. It can be a lot to keep up […]

We all want our customers to feel taken care of. We want every interaction between our brand and our people to be a positive one, and creating an ADA-compliant website […]

The digital marketing scene is constantly shifting and changing. Read below for five trends in digital marketing that you’ll be glad you implemented in 2019.   Smart Speakers and Voice […]

When you ask a question of your digital assistant, like Google Home, the answer you get often comes from a featured snippet. These snippets provide simple, authoritative answers to your […]

Life doesn’t always treat people fairly. Mustard is spilled on shirts before big interviews, tires turn up flat right before a big trip, and roller coaster rides leave certain people […]