Digital Marketing

How to Get Real Results with Digital Marketing

In the world of digital marketing, it can be easy to focus on “vanity metrics,” meaning that they look great but don’t actually translate to your overall business goals. It’s important to get past that and focus on what real results look like with digital marketing. Keep reading to learn what that success looks like…
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Meet Jim Hayes, a Seasoned Digital Marketer

With over 16 years of experience as a digital marketer, Jim Hayes has what it takes to help your business create a success story. Keep reading to learn more about him and how he can help your business grow. About Jim Hayes, Digital Marketer While growing up in Michigan, Jim Hayes had childhood dreams of…
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Audio Is Booming. Here’s How Audio Advertising Is Poised to Grow Even More.

Audio advertising is in a comfy position to continue its pattern of growth over the next few years. Like (almost) all things in life, the pandemic changed the advertising industry. In this blog, we’re focusing particularly on audio advertising. Keep reading to find out why and how. Impervious to the Pandemic In addition to the…
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How to Understand Google Business Profile Insights

When you post your business listing on Google Business Profile, you receive access to Insights, which is loaded with useful information you can use to improve your reach with customers. You can see how people find your business, what happens when customers view your site, and when they’re most likely to arrive at your store…
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5 Marketing Resolutions to Have for 2022

Goodbye 2021—and hello 2022! When you’re thinking about your New Year’s resolutions, you may want to think outside just hitting the gym, reading more books, or kicking that Oreo bedtime snack. By including marketing resolutions as part of your plan for 2022, you can see just how much your business can grow this year. There’s…
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Instagram Reels: Benefits for Boosting Marketing

Instagram is known best as a photo-sharing social media platform, but the app has branched out with some significant updates over the past few years.  The most recent Instagram update features a new way for creators and brands to put out content—but instead of pictures, you can now post short video clips called “Reels.”  Consider…
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