Effective Content Marketing

Finding Balance in Content Marketing

Content marketing is such an important part of engaging your target audience while still appealing to the search engine powers that be. Keep reading to learn how to balance your SEO and content efforts for the perfect digital marketing flow. Speak Directly to the Target Audience  While it’s important to get your content in front…
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Content Marketing in 2019: What You Need to Know

  It’s a new year – which means it’s time to reevaluate your content marketing strategy! Chances are, you’ve already started thinking about this, and that’s great. Maybe you even have an updated strategy in place already. But just in case you’re struggling to adapt to content marketing for 2019, Uptick is here with some…
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How Content Marketing and SEO Work Together

SEO and content marketing go hand-in-hand when it comes to getting found online. While they are two different things that have separate functions, they work together to rank your business higher and higher organically through Google search. Content Marketing Content marketing is defined by the Content Marketing Institute as ‘creating and distributing valuable, relevant, and…
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Exciting Content Marketing for Less-Than-Exciting Industries

Not every industry is created equally exciting, and some marketers may find it difficult to market their “boring industry” – but that doesn’t have to be the case! Our work at Uptick Marketing covers a wide range of industries including attorneys, industrial maintenance, foot doctors, various nonprofits, and so many others. Writing content for these…
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Get the Most Out of Blogs Through Repurposing

Blogs seem pretty simple on the surface, but they bring a lot of hidden benefits to digital marketing. Content writers have to purposely add keywords that boost SEO rankings while still creating a great blog, which can make it frustrating when that blog is buried in the website after a month or two. So what…
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Finding the Balance Between Content & SEO

Content used for digital marketing purposes may look just like every other type of writing you come across, but there are challenges that come with it that are not seen elsewhere! A digital marketing writer has to worry about finding the creativity to keep their readers engaged while also checking off the boxes to boost…
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What Is a Blog and What Is Its Value?

A blog is a recurring form of content for a company that provides personal insight and information for those that visit your website. For a digital marketer, content is everything, and there are numerous benefits to curating a consistent blog on your company’s website. Read on to learn how a blog can take your brand…
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3 Ways to Convert More Visitors through Blogs

Blogs have multiple benefits for business websites, like improved Google search rankings, customer education, and more. But turning people into consistent blog readers is a little harder to do than just getting them to click on one blog – and even if you get someone to subscribe to your blog, chances are they won’t stick…
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4 Blogging Mistakes Made by Beginners

Some people may look at blogging and think it’s one of the easiest tasks in the world. Don’t get me wrong, writing a blog doesn’t have as many steps as brain surgery, but it’s still no walk in the park. If you’re a newbie, you might want some tips before you get started so that…
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Blogging: 3 Reasons It Matters

Many people think of blogging as something that went out with MySpace, but the truth is that blogging is more popular–and more relevant–than ever. You know all those articles you share on Facebook? Many of them are blogs. In fact, there are an estimated 4.75 billion pieces of content shared on Facebook every day, many…
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