Effective Content Marketing

What Is a Content Bank – and How Could It Make Everything Easier?

If you’re utilizing social media for your business (and you definitely should be), you may notice that it takes up a bit of your time. Searching for things to post about and crafting the perfect caption can sometimes take hours if you’re hitting a social media “poster’s block.” Creating a content bank can be the…
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Digital Marketing Resolutions: Blogging in 2018

If you’re reading this, you probably understand how important blogging can be – because this is a blog, and it’s doing its job of educating you. Blogging is incredibly important for any business that wants to take advantage of content marketing. There are basically three reasons you want to blog: Blogging gives you something to…
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Blogging Trends to Watch For in 2018

The new year is almost here, and in the world of content marketing, that means taking stock of what’s coming up for blogging in 2018. There are millions of blog posts published every day–so how can your business create a blog that stands out? Let’s take a look at some trends to watch for in…
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Why Is Blogging Important for SEO?

Although what Google and other search engines consider best practices for correct search engine optimization frequently changes, the cornerstone of great SEO doesn’t. Content marketing has always been – and will always be – an essential part of helping your website rank higher in search results. Let’s take a look at why blogs actually matter!…
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How to Choose a Content Marketing Agency

Looking for a content marketing agency to help take your business’s online presence to the next level, better reaching your target market? Good! Content marketing is not going anywhere and is key to truly building trust and setting your business apart from your competition in a very crowded digital space. Let’s take a look at…
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Content Marketing Myths: BUSTED!

Have you ever heard someone make a statement about content marketing and thought, “Hm, I wonder if that’s really true?” Well, maybe it is – or maybe it’s a marketing myth! Today, I’m going to take three of the biggest content marketing myths out there, and I’m going to bust them. Are you ready? Here…
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The 6th Day of Online Marketing: Content Marketing

It’s day 6 of Uptick’s 12 Days of Online Marketing, and I’m here to give you the scoop on what 2017 has to bring in terms of content. Over the past few years, we have seen content marketing slowly become the most trusted medium of promotion among the world’s consumers. Why? It’s simple –  we…
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Content Calendars: Keeping Your Content Game On Point

  You’re a blogging beast, a posting pro, a media magician. Everybody loves it when you post something on the interwebs! You get likes, shares, comments. Oh, yes — you’ve got this digital content business in the bag. Except for one thing: your content has absolutely no consistency. So what? Why is consistency important? Well,…
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Don’t Be the Airplane Food of Content

If you’ve been following us for a while, you’ve heard a lot about putting great, fresh, frequently-updated content on your website. And if you’ve heard us talk about content, then you know we think it’s really important. Like, morning-coffee-important. But what is great content marketing? What constitutes something that’s fresh in the world of Internet…
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The 5th Day of Marketing: Blogging Can Build A Business

Let’s say you are a startup Birmingham business with all the potential in the world, but you are failing to see the results you were expecting. Your product or service has mass appeal. Your brick and mortar location was designed to be hip and it was built even better than you could have imagined. You…
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