Effective Content Marketing

The 2nd Day of Marketing: Quality, Informative Website Content

As we talk to business owners, almost everyone agrees that they need a website. Very few understand what their company should expect to get from the site. Most business owners fall into one of two camps. Either they think that the site should be like a jackpot slot machine that dumps leads at their feet,…
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Marketing: Getting People to Share Your Content

You’ve worked hard to create digital content for your company. Now, how do you get your followers to actually share that content? Check out the tips below to learn more about content marketing, including getting your viewers to actually share the content you create – not just read it. #1: It’s All About Engagement As…
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Content Marketing: From Tweets and Blogs to ROI

Content marketing is truly the key to a successful digital marketing strategy (Don’t tell anyone in SEO I said that). Quality content makes you stand out and in turn increases your return on investment. There are many challenges that come with content marketing, but have no fear! Nisha is here with ways to overcome content…
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5 Tips for Better Content Marketing for Your Business

Let’s face it, content is king. It has been king for a while and will continue to reign for the foreseeable future. Why? Because content proves to do a great job of driving people to your website, educating your target audience, and inevitably helping to build trust so that they choose your products and services…
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Should You Hire a Blog Writer for Your Business?

Blogging is an invaluable resource for businesses. People are spending more and more time on the internet and 23% of that time is being spent reading blogs and on social media platforms. These days the question isn’t whether your company should have a blog, but whether or not you should hire a blog writer. Content…
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Is Your Blog Readable? Effective Content Marketing Tips

You’ve been told to blog, great, but few people are actually reading your blog. That’s right – after all that time, energy, and effort, the number of people that are likely reading your blog from start to finish is very, very slim. Nobody Reads My Blog, Now What?  Whatever you do, don’t stop blogging! Believe…
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Effective Content Marketing and Social Media: What to Expect in 2014

Every year experts and research institutes make predictions on what to expect in the upcoming year. The forecasts include everything from the best movies of the year to digital trends, including social media and online marketing. Individuals use these predictions for everything from personal investments to business decisions. When it comes to digital marketing and…
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The Importance of Calls to Action in Content Marketing

When you market your business with blogs, articles, videos, infographics, newsletters, etc. you are educating your audience while also showing you are an authority on the subject. At the same time, you are performing these tasks in order to grow your business by building trust and increasing your reach. However, when utilizing content marketing it…
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What is Content Marketing and Why it Matters

In today’s society, people value education and knowledge. In fact, did you know that 70% of customers prefer to get to know a company by the content they provide – not by advertising? Why? Because when you clearly communicate and educate your audience through articles, blogs, videos, and other informative content, you are building authority…
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Should You Hire a Copywriter for Your Business?

Believe it or not, good copywriters are hard to find. Very few people dedicate their careers to creating effective and compelling messages for businesses. When you need text for your business’s website, brochures, sales letters, newsletters, blog, and other marketing materials, it is essential that you hire a copywriter to ensure that you are delivering…
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