Email Marketing Tips

Crafting a Subject Line that Stands Out

How many emails do you receive in a day? How many do you end up opening and reading? Many of us don’t open anything that’s not from family or someone we know personally. If we do it’s usually because of a subject line that captures our attention. Even people who sign up to receive email…
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The 8th Day of Online Marketing: Email Marketing

When I talk with clients about an email marketing campaign, I hear several common responses. I don’t want to annoy my clients with too many emails! I don’t want to SPAM anyone and hurt our reputation. I hate receiving sales emails, and my clients do too. I don’t think email marketing works anyway. This is…
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The 4th Day of Online Marketing: Email Drip Campaigns

It can be easy, especially as a small business, to get distracted by daily operations and new endeavors. However, it is important to keep reaching new clientele in order to grow. So, how can you do just that in an effective and efficient way? Email drip campaigns are used to help lead prospective clients through…
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Email Marketing Questions Answered through Facebook Live

Did you know that 91% of consumers check their email at least once a day? That’s a lot of people that you could be reaching with your brand message. During our most recent Facebook Live stream, I talked to some of my smart and talented coworkers about email marketing. Along with our viewers, I learned…
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Holiday Marketing: Leverage the Love

Love is in the air! Time to capitalize on that, Cupid. Wow, okay — that sounds kind of harsh. Here’s what I really mean. If we take an objective look at the commercial holiday that is St. Valentine’s Day, we might find ways to leverage the holiday for creative marketing campaigns. (This applies to any…
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The 9th Day of Marketing: Automated Email Marketing

We all love getting emails, right? It’s like getting a letter in the mail – we get all excited whenever we see a piece of paper with our name on it, even if it’s a bill or a Publisher’s Clearinghouse Sweepstakes that we’ll never win or a letter asking for donations from your alma mater…
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Who Said Email Marketing Was Dead?

Email marketing is dead. Long live email marketing. So sayeth many in the marketing industry over the years who have abandoned a former mainstay in digital marketing for newer, hipper, better-dressed, slightly-more-attractive options like content marketing, and PPC, and a slew of other options. “No one reads email,” they say. “Everything is just spam anyway,”…
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What You Missed at the Last Lunch & Learn: Email Marketing

Our last Lunch & Learn hosted at Innovation Depot in downtown Birmingham, Alabama focused on email marketing. We had a great turnout full of people who asked interesting questions about email marketing! Not able to attend? No worries! Catch up on what was discussed about how to develop a successful email marketing campaign below. Why…
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5 Email Marketing Tips to Grow Your Business

In this digital age, most people have an inbox that is busting at the seams. How do you get your marketing emails to stand out from the crowd? What are the secrets to having your subscribers not only open, but actually read your emails? Check out these 5 tips for creating a successful email marketing…
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Drip Email Marketing Best Practices

When it comes to your clients, we understand how important it is to stay top of mind and cater to them with the news, promotions, and educational information they need – without being annoying. Drip email marketing is a great way to automate the process, while staying in control of content, frequency, and how your…
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