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How You Can Repurpose Website Content to Get More Out of It

If you’re one of those people who always have a to-go box when they leave a restaurant, this blog is going to be right up your alley! Just like you, we hate to see something go to waste. Especially something you work so hard on. Discover some valuable ways to repurpose your website content to…
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6 Parts of Your Content Marketing Strategy to Rethink During COVID-19

We’re all feeling the weight of the global COVID-19 pandemic — mostly because the health and safety of so many people is now at risk, but also because none of us really knows what will happen next. Schools are closed, businesses are closed, and the streets feel eerily empty.  But even as physical doors are…
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This Is How the Twitter Algorithm Functions in 2020

Users have struggled with Twitter’s algorithmic feed since it was first put into practice in 2018. In its early years, Twitter presented content in reverse-chronological order rather than ranked by an algorithm. As the social platform grows, however, there’s just too much content to keep up with on a chronological basis. This is where the…
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5 Ways a Solid Persona Can Boost Your Content Marketing

Identifying personas for your business and/or brand is crucial to help you paint a clear picture of your target audience. It’s only then that you will be fully able to understand how to relate to them on a human level. You can find examples and more on why you should create personas in our Digital…
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