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google my business

How to Get Reviews on Your Google Business Profile Listing

February 10, 2022

Before making a purchase from a business for a product or service, nowadays many prospective customers will go online and look at Google reviews. The more positive reviews you get, […]

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Getting Google Guaranteed: What’s Behind the Badge

February 1, 2022

  Google has a subscription-based model aimed at monetizing Google Business Profile (GBP) without aid from outside sources. In the pipeline since at least April 2019, Google Guaranteed certification offers […]

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Business man on phone and at computer.

Key Questions To Run By Your Intended SEO Agency

October 15, 2020

More than ever, marketing relies on SEO for true momentum. That highly sought movement up the search engine result ladder has more and more stakes, giving ever-coveted competitive edge. In-house […]

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google analytics

How Do I Grant User Access in Google Analytics?

September 3, 2020

Here at Uptick, we’re very familiar with this problem: you want to share your Google Analytics with someone, but you don’t want them to have access to your entire Google […]

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podcast

6 Questions to Ask Yourself Before Starting a Podcast

August 6, 2020

If you’re thinking about starting a podcast, we don’t have to tell you that you aren’t alone—the podcast market is absolutely booming, with an impressive 55% of consumers tuning in […]

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Page Experience Becomes a Ranking Factor on Google

June 12, 2020

Google generally stays tight-lipped about ranking factors. And until recently, Google hasn’t even announced algorithm updates, much less the factors that make up the algorithm and determine page ranking in […]

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Actionable E-A-T: Making Google’s Algorithm Work for Your Business

May 19, 2020

E-A-T, an acronym for “expertise, authoritativeness, and trustworthiness,” is one way Google interprets the quality of a website, which impacts rankings in the Search Engine Results Pages (SERPs). Google has […]

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anne riley

Working from Home While Teaching from Home: 3 Ways Working Parents Can Thrive During COVID-19

March 30, 2020

  I am not the only mom at Uptick, but I am the only mom with multiple young children, so I guess that makes me an “expert” in survival strategies […]

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Fight Back Against Zero-Click: Regain Your Organic Traffic

March 9, 2020

In 2020, 50% of searches end with zero clicks to your website because Google has created so many features that give users all the information they need right in the […]

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California Throws Digital Marketing a Curveball

February 10, 2020

California is setting the stage for more accountability in the digital world—and it’s bound to become the new norm, considering its swift and broad reach. Effective January 1st, 2020, the […]

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google chrome

Google Plans Removal of 3rd-Party Cookie Support in Chrome

February 6, 2020

Google is a very large, ever-changing piece of the digital marketing puzzle. It seems like they’re always changing something huge, and we know how important it is to keep up. […]

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Another Algorithm: How Google’s BERT Update Affects SEO

January 3, 2020

This past fall, Google started rolling out its biggest algorithm change in about 5 years. It’s called BERT, and it was developed by researchers at Google in 2018 to better […]

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