General

How to Get Reviews on Your Google Business Profile Listing

Before making a purchase from a business for a product or service, nowadays many prospective customers will go online and look at Google reviews. The more positive reviews you get, the more credibility your business will have. Not to mention, having more reviews can boost your search rankings, making it easier for people to learn…
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Getting Google Guaranteed: What’s Behind the Badge

  Google has a subscription-based model aimed at monetizing Google Business Profile (GBP) without aid from outside sources. In the pipeline since at least April 2019, Google Guaranteed certification offers small and local businesses a guaranteed profile marker that works to instill consumer confidence. The Roots of Google’s Subscription-based Service In the spring of last…
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Key Questions To Run By Your Intended SEO Agency

More than ever, marketing relies on SEO for true momentum. That highly sought movement up the search engine result ladder has more and more stakes, giving ever-coveted competitive edge. In-house marketing teams—or maybe more accurately, people, if not person—rarely have the time to specifically shore up solely SEO benchmarks and standings. And, in the long…
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How Do I Grant User Access in Google Analytics?

Here at Uptick, we’re very familiar with this problem: you want to share your Google Analytics with someone, but you don’t want them to have access to your entire Google Account. Because it’s a pretty good idea to keep even your most trusted web developer or SEO expert away from your Gmail and YouTube search…
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6 Questions to Ask Yourself Before Starting a Podcast

If you’re thinking about starting a podcast, we don’t have to tell you that you aren’t alone—the podcast market is absolutely booming, with an impressive 55% of consumers tuning in as of this year. While you might be hearing “that’s a lot of competition,” we hear “the barrier is lower than ever!” Keep reading for…
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Page Experience Becomes a Ranking Factor on Google

Google generally stays tight-lipped about ranking factors. And until recently, Google hasn’t even announced algorithm updates, much less the factors that make up the algorithm and determine page ranking in the Search Engine Results Pages (SERPs). But on May 28th of this year, Google announced an algorithm update set for 2021 geared at evaluating web…
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Actionable E-A-T: Making Google’s Algorithm Work for Your Business

E-A-T, an acronym for “expertise, authoritativeness, and trustworthiness,” is one way Google interprets the quality of a website, which impacts rankings in the Search Engine Results Pages (SERPs). Google has a team of search quality evaluators who each use the E-A-T guidelines to manually check a set of webpages and report their findings for Google…
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Fight Back Against Zero-Click: Regain Your Organic Traffic

In 2020, 50% of searches end with zero clicks to your website because Google has created so many features that give users all the information they need right in the Search Engine Results Page (SERP).  And for almost a year now, leader in the field of search engine optimization (SEO) Rand Fishkin has been imploring…
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California Throws Digital Marketing a Curveball

California is setting the stage for more accountability in the digital world—and it’s bound to become the new norm, considering its swift and broad reach. Effective January 1st, 2020, the state passed the California Consumer Privacy Act, or CCPA. What Is the CCPA? It’s a law stating that any California consumer can demand to see…
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