Before making a purchase from a business for a product or service, nowadays many prospective customers will go online and look at Google reviews. The more positive reviews you get, […]
Read More
Before making a purchase from a business for a product or service, nowadays many prospective customers will go online and look at Google reviews. The more positive reviews you get, […]
Read MoreGoogle has a subscription-based model aimed at monetizing Google Business Profile (GBP) without aid from outside sources. In the pipeline since at least April 2019, Google Guaranteed certification offers […]
Read MoreMore than ever, marketing relies on SEO for true momentum. That highly sought movement up the search engine result ladder has more and more stakes, giving ever-coveted competitive edge. In-house […]
Read MoreHere at Uptick, we’re very familiar with this problem: you want to share your Google Analytics with someone, but you don’t want them to have access to your entire Google […]
Read MoreIf you’re thinking about starting a podcast, we don’t have to tell you that you aren’t alone—the podcast market is absolutely booming, with an impressive 55% of consumers tuning in […]
Read MoreGoogle generally stays tight-lipped about ranking factors. And until recently, Google hasn’t even announced algorithm updates, much less the factors that make up the algorithm and determine page ranking in […]
Read MoreE-A-T, an acronym for “expertise, authoritativeness, and trustworthiness,” is one way Google interprets the quality of a website, which impacts rankings in the Search Engine Results Pages (SERPs). Google has […]
Read MoreI am not the only mom at Uptick, but I am the only mom with multiple young children, so I guess that makes me an “expert” in survival strategies […]
Read MoreIn 2020, 50% of searches end with zero clicks to your website because Google has created so many features that give users all the information they need right in the […]
Read MoreCalifornia is setting the stage for more accountability in the digital world—and it’s bound to become the new norm, considering its swift and broad reach. Effective January 1st, 2020, the […]
Read MoreGoogle is a very large, ever-changing piece of the digital marketing puzzle. It seems like they’re always changing something huge, and we know how important it is to keep up. […]
Read MoreThis past fall, Google started rolling out its biggest algorithm change in about 5 years. It’s called BERT, and it was developed by researchers at Google in 2018 to better […]
Read MoreLearn how we can work together to grow your business.
Download Our Digital Marketing Blueprint.