More than ever, marketing relies on SEO for true momentum. That highly sought movement up the search engine result ladder has more and more stakes, giving ever-coveted competitive edge. In-house […]

Here at Uptick, we’re very familiar with this problem: you want to share your Google Analytics with someone, but you don’t want them to have access to your entire Google […]

Google generally stays tight-lipped about ranking factors. And until recently, Google hasn’t even announced algorithm updates, much less the factors that make up the algorithm and determine page ranking in […]

E-A-T, an acronym for “expertise, authoritativeness, and trustworthiness,” is one way Google interprets the quality of a website, which impacts rankings in the Search Engine Results Pages (SERPs). Google has […]

  I am not the only mom at Uptick, but I am the only mom with multiple young children, so I guess that makes me an “expert” in survival strategies […]

In 2020, 50% of searches end with zero clicks to your website because Google has created so many features that give users all the information they need right in the […]

California is setting the stage for more accountability in the digital world—and it’s bound to become the new norm, considering its swift and broad reach. Effective January 1st, 2020, the […]

Google is a very large, ever-changing piece of the digital marketing puzzle. It seems like they’re always changing something huge, and we know how important it is to keep up. […]

This past fall, Google started rolling out its biggest algorithm change in about 5 years. It’s called BERT, and it was developed by researchers at Google in 2018 to better […]