When you post your business listing on Google Business Profile, you receive access to Insights, which is loaded with useful information you can use to improve your reach with customers. You can see how people find your business, what happens when customers view your site, and when they’re most likely to arrive at your store…
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With Google Business Profile Posts, you can craft micro-blog posts, or even a status update, that will show up alongside an image when people search for your company. Sometimes, these results even pop up in Google Map searches. This could be an incredible opportunity for you and your business. Here’s how. Google Business Profile Posts:…
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NOTE: As of December 2021, Google My Business (GMB) is now Google Business Profile (GBP). This article has been updated from the original postdate of March 30, 2021 to reflect this new name change and relevant information. Google Business Profile is a free tool you can use to improve your results on Google Search and…
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Google offers fantastic opportunities for businesses to get noticed, recognized, and found thanks to its online directory tools like Google Business Profile (GBP), formerly Google My Business, and Google Maps. More and more, local searchers are using Google to look up businesses in their area for information they need quickly and conveniently. The majority of…
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NOTE: As of December 2021, Google My Business (GMB) is now Google Business Profile (GBP). This article has been updated from the original postdate of December 1, 2020 to reflect this new name change. Everyone knows that marketing is disruptive—it’s meant to be. It’s designed to pull you away from whatever you’re doing, and…
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NOTE: As of December 2021, Google My Business (GMB) is now Google Business Profile (GBP). This article has been updated from the original postdate of March 12, 2019 to reflect this new name change and relevant information. Why Have a Google Business Profile Listing? Having a Google Business Profile listing is where the most…
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You Set Up Your Google My Business Listing. Now What? To optimize your Google My Business listing, the first step is to fill out all of the information fields available for your business profile. Fill them out exactly and correctly. Google encourages you to update your GMB listing with any changes immediately. This increases your…
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Getting a handle on your Google My Business (GMB) can be a little bit more than you bargained for, especially if marketing, or digital in general, isn’t exactly your forte. For Google, customization is king, which leaves us with plenty of options—and little in precise direction. But there’s some good news: for the local pack,…
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Google has recently launched a new program called “Measurement Partners” with the intention of giving online marketers and advertisers more access to data tracking platforms. While this is clearly good news for businesses, what exactly are these changes? We take a closer look at Google’s new program, and what it means for you, here. The…
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At any given time, you may find yourself asking Google Maps to take you to the nearest CVS or Walmart – but have you ever thought about how Google pulls that information? It seems like magic, but the truth is, Google doesn’t use magic. It uses processes that your business can take advantage of in…
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