It can be hard to keep up with all of the changes Google announces, but if you have an active Google Ads account, pay attention: This one comes with action items! Google recently dropped the news that all advertisers using the Google Ads platform will soon be required to complete a 2-step identity verification process,…
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Artificial intelligence used to be a thing of nightmares, a poster child of technology’s dark potential. But as AI improves, we are actually seeing way more benefit than danger, and this is especially true in the world of paid search advertising. AI offers ways for us to better understand our audiences and make more effective…
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Looking for a reputable Pay-Per-Click advertising agency? It can be tough to know where to start! Fortunately, Uptick is here for you. Let’s take a look at five tips that can help you determine who’s a good choice–and who’s not. #1: They Are Google-Certified Pay-Per-Click Advertising Agency When hiring a Pay-Per-Click Advertising agency, it…
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There’s some exciting news in the world of PPC! (That’s Pay-Per-Click, if you weren’t sure.) New PPC ads are going live in January with a new structure called expanded ads. This basically means the ads will have a double headline and a description of up to 80 characters. But what is the value of PPC,…
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Until recently, when you searched for something on Google, you likely saw three ads on top followed by organic search results. There were also ads on the right side of the screen when searching on a desktop or laptop. However, Google just recently rolled out a change that affects pay-per-click text advertising in search engines….
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These days, people search for everything. Whenever someone is looking for a product, a service, or information, they most often turn to the Internet – which mainly means Google. Because so many people turn to Google for information, there’s a golden opportunity to get in front of them, right at the top of the page….
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Digital advertising offers some of the best opportunities for high conversions and impressions for a low investment. In other words, it offers some of the best ROI potential out of any advertising method out there – especially when you incorporate the latest technology. By latest technology, I’m referring to something that you have probably seen…
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Many marketing and advertising agencies offer pay-per-click (PPC) advertising as one of their many services to help drive people to your business. While Google Adwords is a great way to increase online visibility, using the platform correctly is an absolute must. Unfortunately, many agencies who offer Google Adwords and other pay-per-click campaigns either buy directly…
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You likely think of Adwords (Google pay-per-click platform) as a way to blast out a message in hopes that someone will click on your ad. However, a lot more goes into adwords than simply choosing a few keywords and hitting “go.” There are a lot of important aspects of a great Google adwords campaign that…
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Having a website is great – it really is – but the big question is, does it have enough traffic? After all, a website without traffic is like a billboard in the middle of nowhere. There are some really effective ways to utilize the Internet to improve traffic to your website, with online advertising being…
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